{"id":26579,"date":"2024-12-23T09:17:00","date_gmt":"2024-12-23T17:17:00","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=events&#038;p=26579"},"modified":"2025-02-25T11:59:37","modified_gmt":"2025-02-25T19:59:37","slug":"tv-disrupt-2024-university-of-phoenix-ibm-balance-of-nature-cbs","status":"publish","type":"events","link":"https:\/\/www.ispot.tv\/hub\/events\/tv-disrupt-2024-university-of-phoenix-ibm-balance-of-nature-cbs\/","title":{"rendered":"TV Disrupt 2024 &#8211; University of Phoenix, IBM, Balance of Nature &amp; CBS"},"content":{"rendered":"\n<figure class=\"wp-block-image alignfull size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/02\/13081858\/TV-Disrupt-2024-Save-the-Date-Email-Header.png\" alt=\"\" class=\"wp-image-20880\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/02\/13081858\/TV-Disrupt-2024-Save-the-Date-Email-Header.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/02\/13081858\/TV-Disrupt-2024-Save-the-Date-Email-Header-300x150.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/02\/13081858\/TV-Disrupt-2024-Save-the-Date-Email-Header-640x320.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/02\/13081858\/TV-Disrupt-2024-Save-the-Date-Email-Header-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>The Streaming Measurement Shift: From Chaos to Control<\/strong><\/p>\n\n\n\n<p>From shifting viewer behaviors to fragmented platforms and walled gardens, streaming advertising is riddled with complexities. In this session from TV Disrupt 2024, you\u2019ll learn firsthand from leading brands about innovative measurement strategies for overcoming these hurdles, and the specific metrics and insights they find most valuable in assessing the effectiveness of streaming campaigns.<\/p>\n\n\n\n<p>Speakers include:<br \/>\u2013 Laura Schmidt, Sr Media Director, University of Phoenix<br \/>\u2013 Michelle Moore, Paid Media Video Lead, IBM<br \/>\u2013 Kyler Blackmore, Media Director, Balance of Nature<br \/>\u2013 Ross Ramunno, VP Cross-Platform Research &amp; Analytics, CBS<br \/>\u2013 Moderator: Susan Ram, iSpot<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"TV Disrupt 2024 \u2013 The Streaming Measurement Shift: From Chaos to Control\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/k_T1Je-BorQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n","protected":false},"featured_media":0,"template":"","meta":{"footnotes":""},"categories":[],"tags":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/26579"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":0,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/26579\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=26579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=26579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=26579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}