{"id":26578,"date":"2024-12-23T09:13:58","date_gmt":"2024-12-23T17:13:58","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=events&#038;p=26578"},"modified":"2025-02-25T11:59:46","modified_gmt":"2025-02-25T19:59:46","slug":"tv-disrupt-2024-groupm-paramount","status":"publish","type":"events","link":"https:\/\/www.ispot.tv\/hub\/events\/tv-disrupt-2024-groupm-paramount\/","title":{"rendered":"TV Disrupt 2024 &#8211; GroupM &amp; Paramount"},"content":{"rendered":"\n<figure class=\"wp-block-image alignfull size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/02\/13081858\/TV-Disrupt-2024-Save-the-Date-Email-Header.png\" alt=\"\" class=\"wp-image-20880\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/02\/13081858\/TV-Disrupt-2024-Save-the-Date-Email-Header.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/02\/13081858\/TV-Disrupt-2024-Save-the-Date-Email-Header-300x150.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/02\/13081858\/TV-Disrupt-2024-Save-the-Date-Email-Header-640x320.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/02\/13081858\/TV-Disrupt-2024-Save-the-Date-Email-Header-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Future-Proofing TV &amp; Video Advertising: Buy and Sell-Side Perspectives<\/strong><\/p>\n\n\n\n<p>In this session from TV Disrupt 2024, Matt Sweeney, Chief Investment Officer at GroupM, and John Halley, President of Advertising at Paramount, discuss the significant shifts in TV and video advertising, focusing on the integration of streaming, the importance of data-driven audience targeting, and the critical role of outcome-based metrics. The perspectives they share reflect the industry&#8217;s direction towards more accountable and precisely targeted advertising strategies.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"TV Disrupt 2024 \u2013 Keynote: Future-Proofing TV &amp; Video Advertising: Buy and Sell-Side Perspectives\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/OuR6grFTuV0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n","protected":false},"featured_media":0,"template":"","meta":{"footnotes":""},"categories":[],"tags":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/26578"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":0,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/26578\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=26578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=26578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=26578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}