{"id":26576,"date":"2024-12-23T09:11:06","date_gmt":"2024-12-23T17:11:06","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=events&#038;p=26576"},"modified":"2025-02-25T11:59:53","modified_gmt":"2025-02-25T19:59:53","slug":"tv-disrupt-2024-drivetime","status":"publish","type":"events","link":"https:\/\/www.ispot.tv\/hub\/events\/tv-disrupt-2024-drivetime\/","title":{"rendered":"TV Disrupt 2024 &#8211; DriveTime"},"content":{"rendered":"\n<figure class=\"wp-block-image alignfull size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/02\/13081858\/TV-Disrupt-2024-Save-the-Date-Email-Header.png\" alt=\"\" class=\"wp-image-20880\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/02\/13081858\/TV-Disrupt-2024-Save-the-Date-Email-Header.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/02\/13081858\/TV-Disrupt-2024-Save-the-Date-Email-Header-300x150.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/02\/13081858\/TV-Disrupt-2024-Save-the-Date-Email-Header-640x320.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/02\/13081858\/TV-Disrupt-2024-Save-the-Date-Email-Header-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>A Pragmatic Guide to TV Measurement with DriveTime Head of Marketing<\/strong><\/p>\n\n\n\n<p>In this session from TV Disrupt 2024, Kyle Tassinari, Head of Marketing at DriveTime, delivers a comprehensive overview of how modern measurement and attribution solutions have drastically improved media buying strategies. Tassinari details how iSpot Unified Measurement has allowed DriveTime to optimize its media spend, dramatically increase lead quality, and improve cross-platform ad efficiency. Tassinari&#8217;s talk provides actionable insights on harnessing data for media planning and underscores the critical role of incrementality in assessing cross-platform ad effectiveness.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"TV Disrupt 2024 \u2013 A Pragmatic Guide to TV Measurement with DriveTime Head of Marketing\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/LY9_Jqktikc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n","protected":false},"featured_media":0,"template":"","meta":{"footnotes":""},"categories":[],"tags":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/26576"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":0,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/26576\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=26576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=26576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=26576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}