{"id":26566,"date":"2024-12-23T08:48:04","date_gmt":"2024-12-23T16:48:04","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=events&#038;p=26566"},"modified":"2025-05-05T11:22:07","modified_gmt":"2025-05-05T18:22:07","slug":"ispot-transparency-series-los-angeles-ancestry","status":"publish","type":"events","link":"https:\/\/www.ispot.tv\/hub\/events\/ispot-transparency-series-los-angeles-ancestry\/","title":{"rendered":"iSpot Transparency Series Los Angeles &#8211; Ancestry"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/05\/05112202\/iSpot-Event-Landing-Page-Graphic-Template-19.png\" alt=\"\" class=\"wp-image-29416\" style=\"width:1450px;height:auto\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/05\/05112202\/iSpot-Event-Landing-Page-Graphic-Template-19.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/05\/05112202\/iSpot-Event-Landing-Page-Graphic-Template-19-300x150.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/05\/05112202\/iSpot-Event-Landing-Page-Graphic-Template-19-640x320.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/05\/05112202\/iSpot-Event-Landing-Page-Graphic-Template-19-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><strong>Unlocking Ancestry&#8217;s Cross-Platform Measurement Playbook<\/strong><\/p>\n\n\n\n<p>This engaging fireside chat with Catheline Leung, Senior Director of Brand Media at Ancestry, reveals how Ancestry leveled up its TV and streaming ad measurement playbook. Catheline will reveal key insights from tackling challenges such as achieving incremental reach and breaking down data and team silos. Additionally, learn how custom data and iSpot\u2019s cross-screen measurement enable Ancestry to link media spend directly to business outcomes. Whether it\u2019s driving success through sports investments or content partnerships, you\u2019ll gain an exclusive look into how Ancestry optimizes its media strategy and prepares for the future of TV advertising.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"TV Transparency Series LA | Unlocking Ancestry&#039;s Cross-Platform Measurement Playbook\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/qkUzJKi2D5U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n","protected":false},"featured_media":0,"template":"","meta":{"footnotes":""},"categories":[],"tags":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/26566"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":0,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/26566\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=26566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=26566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=26566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}