{"id":26071,"date":"2024-12-06T12:18:54","date_gmt":"2024-12-06T20:18:54","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=events&#038;p=26071"},"modified":"2025-05-05T11:23:16","modified_gmt":"2025-05-05T18:23:16","slug":"ispot-transparency-series-chicago-cdw","status":"publish","type":"events","link":"https:\/\/www.ispot.tv\/hub\/events\/ispot-transparency-series-chicago-cdw\/","title":{"rendered":"iSpot Transparency Series Chicago &#8211; CDW"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/05\/05112313\/iSpot-Event-Landing-Page-Graphic-Template-21.png\" alt=\"\" class=\"wp-image-29418\" style=\"width:1314px;height:auto\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/05\/05112313\/iSpot-Event-Landing-Page-Graphic-Template-21.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/05\/05112313\/iSpot-Event-Landing-Page-Graphic-Template-21-300x150.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/05\/05112313\/iSpot-Event-Landing-Page-Graphic-Template-21-640x320.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/05\/05112313\/iSpot-Event-Landing-Page-Graphic-Template-21-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Achieving Peak Video Ad Performance with Media Insights<\/strong><\/p>\n\n\n\n<p>How do you achieve peak performance in a highly competitive advertising environment? For CDW, the answer lies in smart, data-driven media strategies. Join Chris Hastings, Senior Media Manager at CDW and Meghan Grienenberger, Senior Director of Brand Partnerships at iSpot, as they share how CDW elevated its recent campaign during March Madness through targeted advertising and strategic media planning.<\/p>\n\n\n\n<p>In this session, you\u2019ll discover how CDW used iSpot\u2019s tools to optimize their campaign for maximum impact. From refining audience targeting to integrating critical data with platforms like The Trade Desk, this discussion dives into how CDW balanced media buys, maximized reach, and drove measurable results.<\/p>\n\n\n\n<p>Key takeaways from this session:<\/p>\n\n\n\n<ul>\n<li>How CDW used iSpot\u2019s advanced tools to fine-tune their media buys and optimize performance during March Madness<\/li>\n\n\n\n<li>Insights into the strategic integration of data and audience targeting for better outcomes<\/li>\n\n\n\n<li>Actionable strategies that can help brands refine their own media approaches for greater success<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"iSpot Transparency Series | Chicago | Achieving Peak Video Ad Performance with Media Insights\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/LaxJfQRspc4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n","protected":false},"featured_media":0,"template":"","meta":{"footnotes":""},"categories":[],"tags":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/26071"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":0,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/26071\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=26071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=26071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=26071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}