{"id":25029,"date":"2024-10-23T08:39:26","date_gmt":"2024-10-23T15:39:26","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=events&#038;p=25029"},"modified":"2024-12-23T08:23:15","modified_gmt":"2024-12-23T16:23:15","slug":"mediaweek-2024","status":"publish","type":"events","link":"https:\/\/www.ispot.tv\/hub\/events\/mediaweek-2024\/","title":{"rendered":"MEDIAWEEK 2024"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1110\" height=\"555\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/10\/23084151\/Mediaweek-2-1.png\" alt=\"\" class=\"wp-image-25035\" style=\"object-fit:cover;width:1044px;height:auto\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/10\/23084151\/Mediaweek-2-1.png 1110w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/10\/23084151\/Mediaweek-2-1-300x150.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/10\/23084151\/Mediaweek-2-1-1024x512.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/10\/23084151\/Mediaweek-2-1-640x320.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/10\/23084151\/Mediaweek-2-1-768x384.png 768w\" sizes=\"(max-width: 1110px) 100vw, 1110px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><strong>Mastering the Media Maze: How to Find Data-Driven Success in a Cross-Platform World<\/strong><\/p>\n\n\n\n<p>For brands navigating the complex media landscape, finding the sweet spot between data, strategy, and audience connection is key to success. Join Racine Levy, Senior Director of Brand Media at Angi, and Heather Robertson, Regional Vice President of Brand Partnerships at iSpot, as they break down how Angi is mastering both direct response (DR) and general market video buying to reach consumers across TV and digital platforms. From targeted buying that boosts campaign impact to leveraging cross-platform data for smarter media decisions, hear what it takes to optimize brand media strategy \u2013 and how you can do the same.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"Mastering the Media Maze: How to Find Data-Driven Success in a Cross-Platform World\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/SWC6CNTtoys?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n","protected":false},"featured_media":25031,"template":"","meta":{"footnotes":""},"categories":[],"tags":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/25029"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":0,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/25029\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/25031"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=25029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=25029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=25029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}