{"id":24509,"date":"2024-09-30T15:17:34","date_gmt":"2024-09-30T22:17:34","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=events&#038;p=24509"},"modified":"2024-10-07T09:19:02","modified_gmt":"2024-10-07T16:19:02","slug":"advertising-week-nyc-2","status":"publish","type":"events","link":"https:\/\/www.ispot.tv\/hub\/events\/advertising-week-nyc-2\/","title":{"rendered":"Advertising Week NYC"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/09\/30144856\/iSpot-Event-Landing-Page-Graphic-Template-5-2.png\" alt=\"\" class=\"wp-image-24517\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/09\/30144856\/iSpot-Event-Landing-Page-Graphic-Template-5-2.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/09\/30144856\/iSpot-Event-Landing-Page-Graphic-Template-5-2-300x150.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/09\/30144856\/iSpot-Event-Landing-Page-Graphic-Template-5-2-640x320.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/09\/30144856\/iSpot-Event-Landing-Page-Graphic-Template-5-2-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Join iSpot during this year\u2019s Advertising Week NYC! This dynamic event brings together marketing professionals to uncover new trends, highlight advertising creativity, and learn from industry experts.<\/p>\n\n\n\n<p>Explore iSpot\u2019s innovative sessions and roundtables with other industry leaders throughout the week:<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Monday, October 7th at 12:30 PM | <\/strong><strong>How to Reach the 22m Households You Are Missing Out on In the Streaming Age <\/strong><\/p>\n\n\n\n<p>Did you know Blippi and CoComelon are helping to make purchase decisions in your house? Families are increasingly watching content on streaming. Half of Millennials who have kids in the home spend more time watching kids shows than grown-up shows.<\/p>\n\n\n\n<p>Stage: <strong>Creativity Stage<\/strong><\/p>\n\n\n\n<p>Speakers <\/p>\n\n\n\n<ul>\n<li>Stu Schwartzapfel, EVP Media Partnerships at iSpot<\/li>\n\n\n\n<li>Dan\u2019l Hewitt, CRO at Moonbug<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/newyork2024.advertisingweek.com\/aw\/schedule\/session\/-87-2024-10-07-1350-session\" style=\"background-color:#4ac500\">More Details<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Tuesday, October 8th at 11:00 AM | Transparency in Ad Measurement: Unlocking Precision in Pharma <\/strong><\/p>\n\n\n\n<p>Stage: <strong>Innovation Stage<\/strong><\/p>\n\n\n\n<p>Speakers<\/p>\n\n\n\n<ul>\n<li>Stu Schwartzapfel, EVP Media Partnerships at iSpot<\/li>\n\n\n\n<li>Moira McKenna, Head of Identity and Media Partnerships at IQVIA<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Tuesday, October 8 at 12:00 pm | Advertising Week Roundtable<\/strong><\/p>\n\n\n\n<p>iSpot is sponsoring a 2-hour lunch and learn session tailored for brands to deep dive into the evolving landscape of video measurement and discover actionable insights that will transform your brand\u2019s advertising strategy. This is a closed event for brands.<\/p>\n\n\n\n<p>Moderators<\/p>\n\n\n\n<ul>\n<li>Melissa LaFrance, Sr Account Executive, Brand Partnerships at iSpot<\/li>\n\n\n\n<li>Yulia Altman, RVP, Brand Partnerships Customer Success at iSpot<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/newyork2024.advertisingweek.com\/aw\/schedule\/session\/-513-2024-10-08-1200-roundtable-lunch-ispot\" style=\"background-color:#4ac500\">More Details<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Tuesday, October 8th at 3:30 PM <\/strong>| <strong>Cross-Platform Watching Requires Cross-Platform Buying <\/strong><\/p>\n\n\n\n<p>As viewers consume content on their own timetables and on an expanding array of platforms, from linear channels to streaming to CTV and FAST, cross-platform buying is the only way for marketers to achieve meaningful reach and ensure messages are being seen by target consumers. The good news for marketers is that this fragmentation in consumption has come with the arrival of&nbsp;advanced tools like&nbsp;addressable&nbsp;advertising, programmatic buying and data insights that boost relevance and makes reaching the right consumer with the right message in or alongside the right content finally possible.&nbsp;<\/p>\n\n\n\n<p>Stage: <strong>Tech Stage<\/strong>&nbsp;&nbsp;<\/p>\n\n\n\n<p>Speakers<\/p>\n\n\n\n<ul>\n<li>Evan Adlman, EVP Commercial Sales &amp; Revenue Operations at AMC<\/li>\n\n\n\n<li>Lindsey Woodland, SVP, Client Data at iSpot<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/newyork2024.advertisingweek.com\/aw\/schedule\/session\/-211-2024-10-08-1530-session\" style=\"background-color:#4ac500\">More Details<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Tuesday, October 8th from 5PM \u2013 7PM | iSpot Happy Hour @ Valerie, NYC<\/strong><\/p>\n\n\n\n<p>Join iSpot as we celebrate Advertising Week NYC. Connect with industry innovators shaping the future of advertising while enjoying hors d&#8217;oeuvres and cocktails.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" style=\"background-color:#4ac500\">Message Your iSpot Representative<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Wednesday, October 9th at 10:35 AM |&nbsp;Can Measurement Keep up with the Pace of Media Evolution?<\/strong> <\/p>\n\n\n\n<p>Panelists will debate and discuss key findings from the&nbsp;Modern Measurement&nbsp;study.<\/p>\n\n\n\n<p>Location: <strong>CIMM Summit<\/strong> &#8211; <strong>20 Hudson Yards New York<\/strong> <\/p>\n\n\n\n<p>Speakers:<\/p>\n\n\n\n<ul>\n<li>Helen Katz, EVP of Research at Publicis<\/li>\n\n\n\n<li>David Porter, Head of Ad Sales Research at Warner Bros Discovery<\/li>\n\n\n\n<li>Deirdre Thomas, Chief Product Officer at Nielsen<\/li>\n\n\n\n<li>Leslie Wood, Chief Research Officer at iSpot<\/li>\n\n\n\n<li>Jon Watts, Managing Director at CIMM<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/cimmsummit2024.splashthat.com\/\" style=\"background-color:#4ac500\">More Details<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<ul>\n<li><\/li>\n<\/ul>\n\n\n\n<p><strong>Wednesday, October 9th at 11:30 AM |<\/strong><strong> <\/strong><strong>The Challenges of Measuring Business Outcomes Across Platforms<\/strong><\/p>\n\n\n\n<p>As marketers continue to navigate today&#8217;s fragmented media landscape, accurately measuring business outcomes across linear TV, digital, and streaming platforms has become increasingly complex. This 30-minute panel will explore the evolution of measurement, the emerging challenges, and the solutions being developed to optimize cross-platform performance.<\/p>\n\n\n\n<p>Stage: <strong>Media Stage<\/strong><\/p>\n\n\n\n<p>Speakers<\/p>\n\n\n\n<ul>\n<li>Travis Scoles, EVP, Advanced Advertising at Paramount<\/li>\n\n\n\n<li>Lindsey Woodland, SVP, Client Data Science at iSpot.tv<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/newyork2024.advertisingweek.com\/aw\/schedule\/session\/-266-2024-10-09-1210-session\" style=\"background-color:#4ac500\">More Details<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Wednesday, October 9th at 12:15 pm | iSpot &amp; Visa Fireside Chat <\/strong><br \/><br \/>Stage: <strong>AWS Headquarters, 424 5<sup>th<\/sup> Ave<\/strong><\/p>\n\n\n\n<p>Speakers<\/p>\n\n\n\n<ul>\n<li>Alison Herzog, Head of Global Corporate Marketing at Visa<\/li>\n\n\n\n<li>Yulia Altman, Regional Vice President, Brand Partnerships at iSpot.tv<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/brand-innovators.com\/events\/marketing-leadership-summit-advertising-week-2024\/\" style=\"background-color:#4ac500\">More Details<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Wednesday, October 9th at 1:10 PM | Measuring Entertainment Across Screens <\/strong><\/p>\n\n\n\n<p>Stage: <strong>Marketplace Stage<\/strong><\/p>\n\n\n\n<p>Speakers<\/p>\n\n\n\n<ul>\n<li>Stu Schwartzapfel, EVP Media Partnerships at iSpot<\/li>\n\n\n\n<li>Jorge Ruiz, Global Head of Marketing at TikTok<\/li>\n<\/ul>\n","protected":false},"featured_media":24510,"template":"","meta":{"footnotes":""},"categories":[],"tags":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/24509"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":0,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/24509\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/24510"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=24509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=24509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=24509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}