{"id":24234,"date":"2024-09-24T11:52:01","date_gmt":"2024-09-24T18:52:01","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=events&#038;p=24234"},"modified":"2026-02-02T07:27:06","modified_gmt":"2026-02-02T15:27:06","slug":"arf-creative-effectiveness-2","status":"publish","type":"events","link":"https:\/\/www.ispot.tv\/hub\/events\/arf-creative-effectiveness-2\/","title":{"rendered":"ARF Creative Effectiveness"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/09\/24115053\/iSpot-Event-Landing-Page-Graphic-Template-4-1.png\" alt=\"\" class=\"wp-image-24240\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/09\/24115053\/iSpot-Event-Landing-Page-Graphic-Template-4-1.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/09\/24115053\/iSpot-Event-Landing-Page-Graphic-Template-4-1-300x150.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/09\/24115053\/iSpot-Event-Landing-Page-Graphic-Template-4-1-640x320.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/09\/24115053\/iSpot-Event-Landing-Page-Graphic-Template-4-1-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Pre-Testing for Olympics Ad Success with DICK\u2019s Sporting Goods<\/strong>&nbsp;<br \/>What does it take to craft an unforgettable Olympics campaign? Learn how DICK\u2019s Sporting Goods used iSpot Creative Pre-Testing to refine their 2024 Olympics campaign creative. How did the brand resonate with a wide audience using emotional scoring to validate creative choices? How was the creative fine-tuned to ensure both inspirational storytelling and strong, recognizable branding?&nbsp;<\/p>\n\n\n\n<p><strong>Tim&nbsp;Poellmann&nbsp;\u2013<\/strong>&nbsp;Senior Manager of Marketing Insights, at DICK\u2019s Sporting Goods&nbsp;<strong><br \/>Leslie Wood, Ph.D.&nbsp;\u2013<\/strong>&nbsp;Chief Research Officer,&nbsp;iSpot.tv<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"Pre-Testing for Olympics Ad Success with DICK\u2019s Sporting Goods\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/zveW3sMXtEg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n","protected":false},"featured_media":0,"template":"","meta":{"footnotes":""},"categories":[],"tags":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/24234"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":2,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/24234\/revisions"}],"predecessor-version":[{"id":35459,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/24234\/revisions\/35459"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=24234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=24234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=24234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}