{"id":24181,"date":"2024-09-24T11:32:45","date_gmt":"2024-09-24T18:32:45","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=events&#038;p=24181"},"modified":"2024-12-23T08:48:45","modified_gmt":"2024-12-23T16:48:45","slug":"brandweek-2024","status":"publish","type":"events","link":"https:\/\/www.ispot.tv\/hub\/events\/brandweek-2024\/","title":{"rendered":"BRANDWEEK 2024"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/09\/24112941\/TV-Transparency-Series-Email-Header-2-1024x512.png\" alt=\"\" class=\"wp-image-24231\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/09\/24112941\/TV-Transparency-Series-Email-Header-2-1024x512.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/09\/24112941\/TV-Transparency-Series-Email-Header-2-300x150.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/09\/24112941\/TV-Transparency-Series-Email-Header-2-640x320.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/09\/24112941\/TV-Transparency-Series-Email-Header-2-768x384.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/09\/24112941\/TV-Transparency-Series-Email-Header-2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>How to Take Your Video ROAS to the Max<\/strong><\/p>\n\n\n\n<p>In a world where TV and streaming collide, how do you make your advertising dollars work harder? Join Kyler Blackmore, Media Director at Balance of Nature, and Heather Robertson, Regional Vice President of Brand Partnerships at iSpot, as they dive into measurement best practices and learnings around optimizing cross-platform ad spend. Get the inside scoop on how Balance of Nature overcame attribution challenges by tying ad exposure to website traffic and gaining insight into creative-level performance. &nbsp;Learn how brands who leverage cross-screen measurement and deterministic connections between linear TV and streaming investments are driving more efficient and effective business growth.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"How to Take Your Video ROAS to the Max\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/rfLzpmbDXdM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n","protected":false},"featured_media":0,"template":"","meta":{"footnotes":""},"categories":[],"tags":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/24181"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":0,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/24181\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=24181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=24181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=24181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}