{"id":21631,"date":"2024-05-24T12:21:04","date_gmt":"2024-05-24T19:21:04","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=events&#038;p=21631"},"modified":"2024-07-25T07:11:27","modified_gmt":"2024-07-25T14:11:27","slug":"the-case-for-precision-in-modern-measurement","status":"publish","type":"events","link":"https:\/\/www.ispot.tv\/hub\/events\/the-case-for-precision-in-modern-measurement\/","title":{"rendered":"The Case for Precision in Modern Measurement"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"TV Disrupt 2024 \u2013 The Case for Precision in Modern Measurement\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/mNtt41yfeUk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>In this session from TV Disrupt 2024, Dave Coletti, VP of Sports Research and Insights at iSpot.tv, reveals cutting-edge research that showcases the nuances of audience measurement in sports, stressing the importance of precision and adaptability in capturing and analyzing viewer engagement. Coletti&#8217;s insights highlight the challenges and opportunities within sports media, demonstrating the sophisticated measurement tools needed to optimize advertising performance in this sector.<\/p>\n\n\n\n<meta name=\"robots\" content=\"noindex, nofollow\"\/>\n","protected":false},"featured_media":0,"template":"","meta":{"footnotes":""},"categories":[482],"tags":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/21631"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":0,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/21631\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=21631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=21631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=21631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}