{"id":21614,"date":"2024-05-20T21:35:01","date_gmt":"2024-05-21T04:35:01","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=events&#038;p=21614"},"modified":"2024-07-25T07:31:37","modified_gmt":"2024-07-25T14:31:37","slug":"a-pragmatic-guide-to-tv-measurement-with-drivetime-head-of-marketing","status":"publish","type":"events","link":"https:\/\/www.ispot.tv\/hub\/events\/a-pragmatic-guide-to-tv-measurement-with-drivetime-head-of-marketing\/","title":{"rendered":"A Pragmatic Guide to TV Measurement with DriveTime Head of Marketing"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"DriveTime Head of Marketing on Increasing ROAS Using iSpot (TV Disrupt 2024)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/FYhF6kVbvqs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>In an era where data is reshaping TV advertising,\u00a0<strong>Kyle Tassinari, Head of Marketing at DriveTime<\/strong>, will share best practices gleaned from DriveTime&#8217;s success leveraging iSpot Unified Measurement to improve cross-platform ad performance. Learn how DriveTime measures true incrementality, optimizes frequency, and capitalizes on shifting consumer behaviors across linear and streaming. Discover actionable tactics to refine your TV marketing approach and unlock new opportunities for growth.<\/p>\n\n\n\n<meta name=\"robots\" content=\"noindex, nofollow\"\/>\n","protected":false},"featured_media":0,"template":"","meta":{"footnotes":""},"categories":[482],"tags":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/21614"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":0,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/21614\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=21614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=21614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=21614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}