{"id":19690,"date":"2023-10-16T12:17:36","date_gmt":"2023-10-16T19:17:36","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=events&#038;p=19690"},"modified":"2025-02-03T06:42:56","modified_gmt":"2025-02-03T14:42:56","slug":"adweek-ctv-west-2023","status":"publish","type":"events","link":"https:\/\/www.ispot.tv\/hub\/events\/adweek-ctv-west-2023\/","title":{"rendered":"Adweek CTV West 2023"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/10\/16121844\/iSpot-Event-Landing-Page-Graphic-Template-16.png\" alt=\"\" class=\"wp-image-19695\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/10\/16121844\/iSpot-Event-Landing-Page-Graphic-Template-16.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/10\/16121844\/iSpot-Event-Landing-Page-Graphic-Template-16-300x150.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/10\/16121844\/iSpot-Event-Landing-Page-Graphic-Template-16-640x320.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/10\/16121844\/iSpot-Event-Landing-Page-Graphic-Template-16-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Join <strong>Steve Blackford, Head of Customer Acquisition at LifeLock,<\/strong> and <strong>Afia Sheikh, Regional Director of Customer Success at <a href=\"http:\/\/ispot.tv\/\">iSpot.tv<\/a>,<\/strong> as they discuss LifeLock\u2019s strategies for TV measurement success. In this session, delve into how iSpot Unified Measurement has empowered LifeLock to enhance audience targeting, optimize budget allocation, and maximize unduplicated reach across linear and streaming campaigns to better meet consumers for brand growth on Tuesday, October 25th at 10:30 am PST.<\/p>\n\n\n\n<p><strong>From Traditional to Streaming With iSpot and LifeLock:<\/strong> <strong>A Brand\u2019s Journey into Real-Time TV Ad Measurement<\/strong><\/p>\n\n\n\n<p>For brands, adjusting to the ever-changing digital age of TV and video poses significant challenges. LifeLock, an identity theft protection brand, is embracing the evolving trends in consumer behavior and consumption that are redefining the TV advertising industry, and exploring cutting-edge technologies.<br \/><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.youtube.com\/watch?v=2AiX1oFVF3A\" style=\"background-color:#4ac500\" target=\"_blank\" rel=\"noreferrer noopener\">Watch the Recording<\/a><\/div>\n<\/div>\n","protected":false},"featured_media":0,"template":"","meta":{"footnotes":""},"categories":[],"tags":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/19690"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":0,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/19690\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=19690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=19690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=19690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}