{"id":18962,"date":"2023-09-11T12:17:53","date_gmt":"2023-09-11T19:17:53","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=events&#038;p=18962"},"modified":"2025-02-03T06:42:40","modified_gmt":"2025-02-03T14:42:40","slug":"arf-creative-effectiveness","status":"publish","type":"events","link":"https:\/\/www.ispot.tv\/hub\/events\/arf-creative-effectiveness\/","title":{"rendered":"ARF Creative Effectiveness"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/09\/11114312\/iSpot-Event-Landing-Page-Graphic-Template-10.png\" alt=\"\" class=\"wp-image-18964\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/09\/11114312\/iSpot-Event-Landing-Page-Graphic-Template-10.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/09\/11114312\/iSpot-Event-Landing-Page-Graphic-Template-10-300x150.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/09\/11114312\/iSpot-Event-Landing-Page-Graphic-Template-10-640x320.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/09\/11114312\/iSpot-Event-Landing-Page-Graphic-Template-10-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>At ARF&#8217;s second annual Creative Effectiveness event, industry visionaries will discuss the perspectives, theories, and resources they are employing to develop and measure impactful creative.<\/p>\n\n\n\n<p>Join iSpot and Coldwell Banker on October 4, 2023 at 11:00 am EST. Session Details below:<\/p>\n\n\n\n<p><strong>Video Ad Testing: The Secret to Coldwell Banker&#8217;s Marketing ROI<\/strong><\/p>\n\n\n\n<p>With a focus on programmatic creative, Coldwell Banker leverages iSpot&#8217;s cutting-edge Creative Assessment platform to ensure every video ad campaign not only resonates with audiences but also drives real results. Coldwell Banker&#8217;s data-driven approach resulted in 6-figure cost-savings for their&nbsp; &#8220;Dream\u201d campaign all while securing the #1 scoring creative in the real estate industry for 12 consecutive years.<\/p>\n\n\n\n<p>In this session, we bring together two industry trailblazers, <strong>Coldwell Banker&#8217;s Chief Marketing Officer,<\/strong> <strong>David Marine, <\/strong>and<strong> iSpot&#8217;s Chief of Strategy and Insights<\/strong>, <strong>Peter Dabo<\/strong>ll, to delve into the strategic alliance between Coldwell Banker and iSpot that has been shaping the future of cost-effective, impactful video advertising.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.youtube.com\/watch?v=N_J93dGSpmU\" style=\"background-color:#4ac500\" target=\"_blank\" rel=\"noreferrer noopener\">Watch the Recording<\/a><\/div>\n<\/div>\n","protected":false},"featured_media":0,"template":"","meta":{"footnotes":""},"categories":[],"tags":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/18962"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":0,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/18962\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=18962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=18962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=18962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}