{"id":18291,"date":"2023-07-10T11:48:08","date_gmt":"2023-07-10T18:48:08","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=events&#038;p=18291"},"modified":"2025-02-03T06:39:11","modified_gmt":"2025-02-03T14:39:11","slug":"adweek-webinar-with-cox-automotive","status":"publish","type":"events","link":"https:\/\/www.ispot.tv\/hub\/events\/adweek-webinar-with-cox-automotive\/","title":{"rendered":"Adweek Webinar with Cox Automotive: Driving a Successful Video Ad Testing Program"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/07\/10114011\/MKT-1209-Adweek-Webinar-Social-V3-1024x536.png\" alt=\"\" class=\"wp-image-18292\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/07\/10114011\/MKT-1209-Adweek-Webinar-Social-V3-1024x536.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/07\/10114011\/MKT-1209-Adweek-Webinar-Social-V3-300x157.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/07\/10114011\/MKT-1209-Adweek-Webinar-Social-V3-611x320.png 611w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/07\/10114011\/MKT-1209-Adweek-Webinar-Social-V3-768x402.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/07\/10114011\/MKT-1209-Adweek-Webinar-Social-V3.png 1201w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Creating compelling, effective video ads is as much an art as it is a science. That\u2019s why Cox Automotive (whose brands include Autotrader, Kelley Blue Book and many others) uses video ad testing at every stage of the creative process\u2014from concept testing to final cut selection to live airing\u2014to ensure its TV and video ads resonate with their target audiences.<\/p>\n\n\n\n<p>Learn the brand\u2019s creative testing secrets from <strong>Trent Thacker<\/strong>, Senior Director of Industry Intelligence at Cox Automotive, and <strong>Peter Daboll<\/strong>, Chief Strategy and Insights Officer at iSpot.tv. You\u2019ll find out how to:<\/p>\n\n\n\n<ul>\n<li>Ensure ads are both informative and engaging to get viewers\u2019 attention and assist consumers in navigating the vehicle shopping and buying process<\/li>\n\n\n\n<li>Target and build trust with consumers of different age groups and stakeholders including b-to-b partners<\/li>\n\n\n\n<li>Discover the appropriate level of humor and other emotions to use within a creative<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/youtu.be\/0JqRA_IhrHA\" style=\"background-color:#4ac500\" target=\"_blank\" rel=\"noreferrer noopener\">Watch the Recording<\/a><\/div>\n<\/div>\n","protected":false},"featured_media":0,"template":"","meta":{"footnotes":""},"categories":[],"tags":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/18291"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":0,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/18291\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=18291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=18291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=18291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}