{"id":17261,"date":"2023-04-18T11:04:48","date_gmt":"2023-04-18T18:04:48","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=events&#038;p=17261"},"modified":"2024-07-25T08:41:55","modified_gmt":"2024-07-25T15:41:55","slug":"tv-disrupt-2023-unifying-brand-and-performance-tv-advertising-with-university-of-phoenix","status":"publish","type":"events","link":"https:\/\/www.ispot.tv\/hub\/events\/tv-disrupt-2023-unifying-brand-and-performance-tv-advertising-with-university-of-phoenix\/","title":{"rendered":"TV Disrupt 2023: Unifying Brand and Performance TV Advertising With University of Phoenix"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"TV Disrupt 2023: Unifying Brand and Performance TV Advertising With University of Phoenix\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/rYrqllePUjE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>Steve Gross, University of Phoenix CMO, shares his unique perspective on video advertising, the role of measurement, and the merging of brand and performance marketing in this fireside chat with Peter Daboll, iSpot Chief of Strategy &amp; Insights. Learn how the University of Phoenix applies the philosophy \u201cmake every dollar accountable\u201d to cross-platform campaigns with end-to-end TV ad measurement \u2013 from pre-market testing to in-market incrementality and advanced attribution.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"footnotes":""},"categories":[482],"tags":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/17261"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":0,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/17261\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=17261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=17261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=17261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}