{"id":17256,"date":"2023-04-18T09:49:16","date_gmt":"2023-04-18T16:49:16","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=events&#038;p=17256"},"modified":"2024-07-25T08:43:43","modified_gmt":"2024-07-25T15:43:43","slug":"tvot-san-francisco-2023","status":"publish","type":"events","link":"https:\/\/www.ispot.tv\/hub\/events\/tvot-san-francisco-2023\/","title":{"rendered":"TVOT San Francisco 2023"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/04\/18094835\/MKT-835-TVOT-San-Francisco.png\" alt=\"\" class=\"wp-image-17258\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/04\/18094835\/MKT-835-TVOT-San-Francisco.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/04\/18094835\/MKT-835-TVOT-San-Francisco-300x150.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/04\/18094835\/MKT-835-TVOT-San-Francisco-640x320.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2023\/04\/18094835\/MKT-835-TVOT-San-Francisco-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Interactive TV Today (ITVT) and The TV of Tomorrow Show (TVOT) are hosting TVOT SF 2023, a 2-day in-person conference in San Francisco at the General&#8217;s Residence mansion at Fort Mason. Discussion topics include advanced advertising, audience measurement and research, attribution, broadcast\/local TV, FAST, AVOD, SVOD, interactive programming and social video.<\/p>\n\n\n\n<p>Stu Schwartzapfel, EVP of Media Partnerships at iSpot, will be speaking in the following panels on Thursday, May 25th:<\/p>\n\n\n\n<p><strong>Audience Measurement: Methodology and Application<\/strong><\/p>\n\n\n\n<p><em>10:25 AM &#8211; 11:15 AM (PDT)<\/em><\/p>\n\n\n\n<p>Topics to discuss:<\/p>\n\n\n\n<ul>\n<li>Approaches to measuring linear TV and applications data<\/li>\n\n\n\n<li>Cross-platform planning<\/li>\n\n\n\n<li>Role of Industry Organizations<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><\/strong><strong>JICs, MOCs, and Other Changes to US Audience Measurement<\/strong><\/p>\n\n\n\n<p><em>2:25 PM &#8211; 3:15 PM (PDT)<\/em><\/p>\n\n\n\n<ul>\n<li>Danielle Brown, SVP of Data Enablement and Category Strategy, Disney Advertising<\/li>\n\n\n\n<li>Helen Katz, EVP of Research, Publicis<\/li>\n\n\n\n<li>Ron Pinelli, SVP of Digital Research and Standards, MRC<\/li>\n\n\n\n<li>Stuart Schwartzapfel, EVP of Media Partnerships, iSpot<\/li>\n\n\n\n<li>Maggie Zhang, SVP of Measurement Strategy and Operations, NBCUniversal<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/itvt.com\/tvot\/\" style=\"background-color:#4ac500\" target=\"_blank\" rel=\"noreferrer noopener\">Learn More<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"featured_media":17258,"template":"","meta":{"footnotes":""},"categories":[],"tags":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/17256"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":0,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/17256\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/17258"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=17256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=17256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=17256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}