{"id":17254,"date":"2023-04-13T12:48:20","date_gmt":"2023-04-13T19:48:20","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=events&#038;p=17254"},"modified":"2024-07-25T08:55:46","modified_gmt":"2024-07-25T15:55:46","slug":"tv-disrupt-2023-from-tv-screens-to-bottom-lines-how-consumer-cellular-measures-what-matters","status":"publish","type":"events","link":"https:\/\/www.ispot.tv\/hub\/events\/tv-disrupt-2023-from-tv-screens-to-bottom-lines-how-consumer-cellular-measures-what-matters\/","title":{"rendered":"TV Disrupt 2023: From TV Screens to Bottom Lines: How Consumer Cellular Measures What Matters"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"TV Disrupt 2023: From TV Screens to Bottom Lines: How Consumer Cellular Measures What Matters\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/BupioByVl_U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>Are you ready to unlock the secrets of effective TV advertising campaigns? Hear first-hand from Bill Litfin, VP of Performance Marketing and Media at Consumer Cellular on how they optimize linear advertising based on network\/daypart combinations, ensure effective audience targeting across all channels, leverage OTT to gain incremental reach in 55+ markets, and improve advertising strategies based on CPAs and CPMs. Don&#8217;t miss out on this unparalleled opportunity to learn from the experts and take your advertising campaigns to the next level.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"footnotes":""},"categories":[482],"tags":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/17254"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":0,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/17254\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=17254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=17254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=17254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}