{"id":15630,"date":"2022-10-20T12:17:04","date_gmt":"2022-10-20T19:17:04","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=events&#038;p=15630"},"modified":"2024-07-25T09:26:37","modified_gmt":"2024-07-25T16:26:37","slug":"arf-attribution-analytics-accelerator","status":"publish","type":"events","link":"https:\/\/www.ispot.tv\/hub\/events\/arf-attribution-analytics-accelerator\/","title":{"rendered":"ARF Attribution &#038; Analytics Accelerator"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/10\/20121355\/MKT-475-ARF-Landing-Page-Hero_version-4-1024x512-1.png\" alt=\"\" class=\"wp-image-15632\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/10\/20121355\/MKT-475-ARF-Landing-Page-Hero_version-4-1024x512-1.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/10\/20121355\/MKT-475-ARF-Landing-Page-Hero_version-4-1024x512-1-300x150.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/10\/20121355\/MKT-475-ARF-Landing-Page-Hero_version-4-1024x512-1-640x320.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/10\/20121355\/MKT-475-ARF-Landing-Page-Hero_version-4-1024x512-1-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p style=\"font-size:18px\">The Accelerator Virtual event presented by ARF will discuss attribution, marketing mix models, in-market testing and the science of marketing performance measurement. It will present timely research and expert discussion to answer some of the industry\u2019s most pressing questions:<\/p>\n\n\n\n<ul><li>Are experiments successfully filling the attribution void?<\/li><li>Is in-housing on the rise? Are we experiencing a renaissance in marketing mix modeling?<\/li><li>Has the extension of attribution beyond digital benefited brands?<\/li><li>And much more.<\/li><\/ul>\n\n\n\n<p style=\"font-size:18px\">Join iSpot and Gamut in our session: Tackling the Challenges of TV Attribution on Thursday, November 17th at 12:00 pm EST.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-rounded\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/10\/20120848\/23073f85-74ff-4424-9538-b1057eda3193.jpeg\" alt=\"\" class=\"wp-image-15631\" width=\"150\" height=\"150\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image is-style-rounded\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/10\/20100032\/103820f7-f206-40c2-948a-24e779ba494d.jpeg\" alt=\"\" class=\"wp-image-15627\" width=\"150\" height=\"150\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/10\/20100032\/103820f7-f206-40c2-948a-24e779ba494d.jpeg 316w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/10\/20100032\/103820f7-f206-40c2-948a-24e779ba494d-300x300.jpeg 300w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-color\" style=\"color:#4ac500;font-size:24px\"><strong>Tackling the Challenges of TV Attribution<\/strong><\/p>\n\n\n\n<p style=\"font-size:18px\">Streaming TV ads offer advertisers an effective, efficient way to reach and convert new customers. However, streaming advertising is full of challenges when it comes to measurement and optimization; including a lack of standard measurement, audience deduplication and ad frequency capping. In an effort to offer brands better measurement of national and local CTV campaigns, iSpot and Gamut are tackling the TV attribution challenges head-on. Learn from Traci Will, VP of Analytics at Gamut, and Stu Schwartzapfel, EVP of Media Partnerships at iSpot, on the methodology behind iSpot\u2019s TV Conversions and the ability to successfully measure local foot traffic attribution.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.youtube.com\/watch?v=9MvxAKudu-A\" style=\"background-color:#4ac500\" target=\"_blank\" rel=\"noreferrer noopener\">Watch on Demand<\/a><\/div>\n<\/div>\n","protected":false},"featured_media":15632,"template":"","meta":{"footnotes":""},"categories":[],"tags":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/15630"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":0,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/15630\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/15632"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=15630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=15630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=15630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}