{"id":15475,"date":"2022-10-03T14:59:41","date_gmt":"2022-10-03T21:59:41","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=events&#038;p=15475"},"modified":"2024-07-25T09:52:17","modified_gmt":"2024-07-25T16:52:17","slug":"tvot-in-san-francisco","status":"publish","type":"events","link":"https:\/\/www.ispot.tv\/hub\/events\/tvot-in-san-francisco\/","title":{"rendered":"TVOT in San Francisco"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/10\/03145732\/MKT-835-TVOT-San-Francisco-V2.png\" alt=\"\" class=\"wp-image-15479\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/10\/03145732\/MKT-835-TVOT-San-Francisco-V2.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/10\/03145732\/MKT-835-TVOT-San-Francisco-V2-300x150.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/10\/03145732\/MKT-835-TVOT-San-Francisco-V2-640x320.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/10\/03145732\/MKT-835-TVOT-San-Francisco-V2-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p style=\"font-size:18px\">Join iSpot as we open the TVOT 2022 Annual Event hosted by TMRW Corp. as industry leaders discuss the most relevant issues.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background is-style-wide\" style=\"background-color:#cfd7dd;color:#cfd7dd\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-color\" style=\"color:#4ac500;font-size:24px\"><strong>10\/12 How Not to Reinvent Wheels<\/strong><\/p>\n\n\n\n<p style=\"font-size:18px\"><em>9:10 a.m. &#8211; 10:00 a.m. PDT<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/10\/03144052\/Jodie-Headshot-Circle-1.png\" alt=\"\" class=\"wp-image-15477\" width=\"135\" height=\"135\"\/><figcaption><em><strong><span style=\"color:#4ac500\" class=\"has-inline-color\">Jodie McAfee, SVP of Agency Partnerships<\/span><\/strong><\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p style=\"font-size:18px\">The audience-measurement industry has been talking forever about the need for drastic change. Yet change has been incremental, slow, and painful. As we come to another potential crossroads and another shift in video measurement, what can we learn collectively from the past? Join <strong>Jodie McAfee, SVP of Agency Partnerships at iSpot<\/strong> as he joins an industry expert panel exploring learnings from past efforts, and advise on what we should and should not be doing as we reach a crucial point in US audience measurement.<\/p>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background is-style-wide\" style=\"background-color:#cfd7dd;color:#cfd7dd\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-color\" style=\"color:#4ac500;font-size:24px\"><strong>10\/13 The Big Measurement and Currency Debate<\/strong><\/p>\n\n\n\n<p style=\"font-size:18px\"><em>9:05 a.m. &#8211; 9:55 a.m. PDT<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/10\/03144620\/Stu-Headshot-Circle.png\" alt=\"\" class=\"wp-image-15478\" width=\"135\" height=\"135\"\/><figcaption><em><strong><span style=\"color:#4ac500\" class=\"has-inline-color\">Stu Schwartzapfel, EVP of Media Partnerships<\/span><\/strong><\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p style=\"font-size:18px\">The Big Measurement and Currency Debate: Is the US Market Heading in the Right Direction? The US TV measurement landscape is changing rapidly, with growing fragmentation, new sources of data and a plethora of new offerings and initiatives. But, despite encouraging developments, many industry participants have concerns that the marketplace is becoming more complex and confusing, with a lack of comprehensive data, eroding panels, and emerging walled gardens. Is the US market heading in the right direction? Will new initiatives and offerings deliver the visibility, transparency and coverage that buyers and sellers are looking for? Join <strong>Stu Schwartzapfel, EVP of Media Partnerships at iSpot<\/strong>, in this panel hosted by CIMM as they explore the latest developments, current challenges and future opportunities in a fast-changing marketplace.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background is-style-wide\" style=\"background-color:#cfd7dd;color:#cfd7dd\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/itvt.com\/tvot\/\" style=\"background-color:#4ac500\">Learn More<\/a><\/div>\n<\/div>\n\n\n\n<style>\nem{\nfont-size:.85em !important;}\n.has-text-color{\nmargin-bottom:0 !important;}\n<\/style>\n","protected":false},"featured_media":15479,"template":"","meta":{"footnotes":""},"categories":[],"tags":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/15475"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":0,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/15475\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/15479"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=15475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=15475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=15475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}