{"id":15432,"date":"2022-09-26T10:08:58","date_gmt":"2022-09-26T17:08:58","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=events&#038;p=15432"},"modified":"2025-02-03T06:40:21","modified_gmt":"2025-02-03T14:40:21","slug":"convergent-tv-summit-west-2022","status":"publish","type":"events","link":"https:\/\/www.ispot.tv\/hub\/events\/convergent-tv-summit-west-2022\/","title":{"rendered":"Convergent TV Summit West"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/09\/26100802\/MKT-704-ADWEEK-converged-TV-Summit-West_Landing-Page-Hero_version-2-1024x512-1.png\" alt=\"\" class=\"wp-image-15433\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/09\/26100802\/MKT-704-ADWEEK-converged-TV-Summit-West_Landing-Page-Hero_version-2-1024x512-1.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/09\/26100802\/MKT-704-ADWEEK-converged-TV-Summit-West_Landing-Page-Hero_version-2-1024x512-1-300x150.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/09\/26100802\/MKT-704-ADWEEK-converged-TV-Summit-West_Landing-Page-Hero_version-2-1024x512-1-640x320.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/09\/26100802\/MKT-704-ADWEEK-converged-TV-Summit-West_Landing-Page-Hero_version-2-1024x512-1-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p style=\"font-size:18px\">As television continues to evolve, platforms and networks are adapting through innovation with new offerings for current and future consumers. Convergent strategies that include both linear and CTV\/OTT are giving brands the opportunity to increase audience reach and overall performance goals. By 2025, the combined U.S. ad spend on linear and CTV platforms will exceed $93 billion, from just under $80 billion this year.<\/p>\n\n\n\n<p style=\"font-size:18px\">Join Doug Paladino, Programmatic Lead at Camelot Strategic Marketing &amp; Media, and Steve Hartmann, Head of Integrated Marketing at Experian, at Adweek&#8217;s Convergent TV Summit West as they reveal how Experian and Camelot optimized cross-screen TV ad impact with <a href=\"http:\/\/ispot.tv\/\">iSpot.tv<\/a>. Learn how Experian is able to stretch their OTT budget further and become more efficient; ultimately, achieving 133% incremental reach with CTV and 44% lower cost per web signup.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.youtube.com\/watch?v=XfyvXFhe1uA\" style=\"background-color:#4ac500\" target=\"_blank\" rel=\"noreferrer noopener\">Watch on Demand<\/a><\/div>\n<\/div>\n","protected":false},"featured_media":15433,"template":"","meta":{"footnotes":""},"categories":[],"tags":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/15432"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":0,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/15432\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/15433"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=15432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=15432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=15432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}