{"id":14913,"date":"2022-08-01T12:36:43","date_gmt":"2022-08-01T19:36:43","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=events&#038;p=14913"},"modified":"2025-02-03T06:40:52","modified_gmt":"2025-02-03T14:40:52","slug":"how-adobe-proves-the-value-of-cross-screen-tv-advertising","status":"publish","type":"events","link":"https:\/\/www.ispot.tv\/hub\/events\/how-adobe-proves-the-value-of-cross-screen-tv-advertising\/","title":{"rendered":"How Adobe Proves the Value of Cross-Screen TV Advertising"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/08\/01120449\/MKT-709-Adobe-Unify-Webinar-V3-1024x512.png\" alt=\"\" class=\"wp-image-14915\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/08\/01120449\/MKT-709-Adobe-Unify-Webinar-V3-1024x512.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/08\/01120449\/MKT-709-Adobe-Unify-Webinar-V3-300x150.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/08\/01120449\/MKT-709-Adobe-Unify-Webinar-V3-640x320.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/08\/01120449\/MKT-709-Adobe-Unify-Webinar-V3-768x384.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/08\/01120449\/MKT-709-Adobe-Unify-Webinar-V3.png 1216w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p style=\"font-size:18px\">Join Danielle Nicosia, Senior Strategic TV Analyst at Adobe, and Edwin Yuen, Senior Director of Product Marketing at iSpot on <strong>August 17th at 1:00 PM ET<\/strong>\u00a0to learn how Adobe leveraged iSpot Unified Measurement to go from CTV newcomer to cross-screen optimization leader. Register for the webinar today to get an in-depth look at how the Adobe team applies cutting-edge measurement strategies to get the most out of linear and streaming investments.<\/p>\n\n\n\n<h3 class=\"has-text-color wp-block-heading\" style=\"color:#4ac500\">You will learn:<\/h3>\n\n\n\n<ul><li>Adobe\u2019s top tips for eliminating wasted time and ad spend<\/li><li>How to overcome common CTV challenges<\/li><li>Key strategies for optimizing cross-screen campaigns, from the creative level down to individual networks\/publishers<\/li><\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www2.ispot.tv\/how-adobe-proves-the-value-of-cross-screen-tv-advertising\" style=\"background-color:#4ac500\">Register<\/a><\/div>\n<\/div>\n","protected":false},"featured_media":14915,"template":"","meta":{"footnotes":""},"categories":[],"tags":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/14913"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":0,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/14913\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/14915"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=14913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=14913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=14913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}