{"id":14883,"date":"2022-07-20T12:09:22","date_gmt":"2022-07-20T19:09:22","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=events&#038;p=14883"},"modified":"2024-07-25T11:08:26","modified_gmt":"2024-07-25T18:08:26","slug":"vab-state-of-tv-measurement-webinar-series","status":"publish","type":"events","link":"https:\/\/www.ispot.tv\/hub\/events\/vab-state-of-tv-measurement-webinar-series\/","title":{"rendered":"VAB State of TV Measurement Webinar Series"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/07\/20120752\/MKT-666-VAB-Virtual-Webinar-V1.png\" alt=\"\" class=\"wp-image-14885\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/07\/20120752\/MKT-666-VAB-Virtual-Webinar-V1.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/07\/20120752\/MKT-666-VAB-Virtual-Webinar-V1-300x150.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/07\/20120752\/MKT-666-VAB-Virtual-Webinar-V1-640x320.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/07\/20120752\/MKT-666-VAB-Virtual-Webinar-V1-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p style=\"font-size:22px\"><strong>Day 2: Measurement &amp; Currency<\/strong><\/p>\n\n\n\n<p style=\"font-size:18px\">This foundational session tackles a question many in our industry ask: What is the difference between measurement and currency? We\u2019ll take a deep dive through the definitions and show why each is essential for marketers looking to drive brand success and business growth.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#4ac500;font-size:18px\"><strong>What you&#8217;ll learn:<\/strong><\/p>\n\n\n\n<ul><li>What is measurement? What is currency? What is the difference between the two?<\/li><li>Why each is critical in maximizing the effectiveness and efficiency of modern TV campaigns?&nbsp;<\/li><li>How to handle the transition to modern measurement solutions?<\/li><\/ul>\n\n\n\n<p style=\"font-size:18px\">Don\u2019t miss this insightful session featuring <strong>Stu Schwartzapfel<\/strong>, SVP, Media Partnerships at&nbsp;<strong>iSpot,<\/strong> <strong>Lauren Firebaugh<\/strong>, Senior Director of Customer &amp; Market Insights at <strong>SalesForce, Ben Howell<\/strong>, Vice President, Global Brand Media at <strong>Salesforce<\/strong>&nbsp;&amp; Moderator: <strong>Sona Pehlivanian<\/strong>,&nbsp;VP of Addressable Campaign Management &amp; Operations at <strong>NYI.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/thevab.com\/vab-happenings\/vab-state-tv-measurement\" style=\"background-color:#4ac500\">Learn More<\/a><\/div>\n<\/div>\n","protected":false},"featured_media":14885,"template":"","meta":{"footnotes":""},"categories":[],"tags":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/14883"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":0,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/14883\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/14885"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=14883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=14883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=14883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}