{"id":14500,"date":"2022-06-03T12:07:22","date_gmt":"2022-06-03T19:07:22","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=events&#038;p=14500"},"modified":"2024-07-25T11:10:30","modified_gmt":"2024-07-25T18:10:30","slug":"cynopsis-7th-annual-measurement-data-conference","status":"publish","type":"events","link":"https:\/\/www.ispot.tv\/hub\/events\/cynopsis-7th-annual-measurement-data-conference\/","title":{"rendered":"Cynopsis 7th Annual Measurement &#038; Data Conference"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/06\/03120634\/MKT-548-Cynopsis-Event-V3.png\" alt=\"\" class=\"wp-image-14502\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/06\/03120634\/MKT-548-Cynopsis-Event-V3.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/06\/03120634\/MKT-548-Cynopsis-Event-V3-300x150.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/06\/03120634\/MKT-548-Cynopsis-Event-V3-640x320.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/06\/03120634\/MKT-548-Cynopsis-Event-V3-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p style=\"font-size:18px\">This is a pivotal moment for measurement, and the Cynopsis Measurement &amp; Data Conference is where you\u2019ll hear and see from the people who are making the decisions advancing our industry. With a plethora of inventive measurement solutions across more platforms than ever, this is an exciting time in the business \u2013 and the moment people have been waiting years for. The event will discuss the latest trends in attribution, addressable TV, CTV, OTT, privacy, data, ad fraud and more.<\/p>\n\n\n\n<p style=\"font-size:18px\">Join Mark Marshall, President for Advertising Sales and Partnerships from NBCUniversal, and Stu Schwartzapfel, SVP for Media Partnerships from <a href=\"http:\/\/ispot.tv\/\">iSpot.tv<\/a>, at 12:15 pm EST as they discuss innovations in TV measurement and explore key findings from 60+ alternative currency advertiser test &amp; learns conducted with leading holding companies. Gain insightful perspectives and actionable tips on how to prepare for the next chapter in TV currency and measurement.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.youtube.com\/watch?v=V28O4cewbZk\" style=\"background-color:#4ac500\" target=\"_blank\" rel=\"noreferrer noopener\">Watch on Demand<\/a><\/div>\n<\/div>\n","protected":false},"featured_media":14502,"template":"","meta":{"footnotes":""},"categories":[],"tags":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/14500"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":0,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/14500\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/14502"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=14500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=14500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=14500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}