{"id":14447,"date":"2022-05-12T11:32:43","date_gmt":"2022-05-12T18:32:43","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=events&#038;p=14447"},"modified":"2024-07-25T11:12:56","modified_gmt":"2024-07-25T18:12:56","slug":"measuring-brand-campaign-success-aross-platforms","status":"publish","type":"events","link":"https:\/\/www.ispot.tv\/hub\/events\/measuring-brand-campaign-success-aross-platforms\/","title":{"rendered":"Measuring Brand Campaign Success Across Platforms"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/05\/13121101\/MKT-593-Lucid-Webinar-Graphic-1.png\" alt=\"\" class=\"wp-image-14453\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/05\/13121101\/MKT-593-Lucid-Webinar-Graphic-1.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/05\/13121101\/MKT-593-Lucid-Webinar-Graphic-1-300x150.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/05\/13121101\/MKT-593-Lucid-Webinar-Graphic-1-640x320.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/05\/13121101\/MKT-593-Lucid-Webinar-Graphic-1-768x384.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\">Join our VP of Business Development, Emily Wood, as she discusses best practices for planning and performing holistic brand measurement across big and small screens in an ever-evolving and complex advertising ecosystem with the AVP of Global Marketing at L&#8217;Oreal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\"><strong>Uncover measurement best practices, including:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>How to navigate the fragmented measurement landscape<\/li><li>How to measure a cross-platform campaign<\/li><li>KPIs for measuring a campaign<\/li><li>What executives need to know about brand campaigns<\/li><li>How to pivot your campaign when you don&#8217;t get the results you expect&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.linkedin.com\/events\/6929528908295884800\/ \" style=\"background-color:#4ac500\">Register Here<\/a><\/div>\n<\/div>\n","protected":false},"featured_media":14453,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-14447","events","type-events","status-publish","has-post-thumbnail","hentry"],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/14447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":0,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/14447\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/14453"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=14447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=14447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=14447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}