{"id":14381,"date":"2022-05-06T12:46:13","date_gmt":"2022-05-06T19:46:13","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=events&#038;p=14381"},"modified":"2024-07-25T11:13:15","modified_gmt":"2024-07-25T18:13:15","slug":"lumas-digital-media-summit-tv-measurement-renaissance","status":"publish","type":"events","link":"https:\/\/www.ispot.tv\/hub\/events\/lumas-digital-media-summit-tv-measurement-renaissance\/","title":{"rendered":"LUMA\u2019s Digital Media Summit: TV Measurement Renaissance"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/05\/06124442\/MKT-584-Lumas-Digital-Media-Conference.png\" alt=\"\" class=\"wp-image-14383\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/05\/06124442\/MKT-584-Lumas-Digital-Media-Conference.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/05\/06124442\/MKT-584-Lumas-Digital-Media-Conference-300x150.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/05\/06124442\/MKT-584-Lumas-Digital-Media-Conference-640x320.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2022\/05\/06124442\/MKT-584-Lumas-Digital-Media-Conference-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p style=\"font-size:18px\">The TV industry relied on Nielsen\u2019s GRP for decades. Today, more sophisticated approaches to a fragmented TV audience across linear, streaming and digital is required. Timely measured audiences that can capture the downstream performance of ad impressions are becoming table stakes.<\/p>\n\n\n\n<p style=\"font-size:18px\">On May 17th at 2:50 pm EST, iSpot\u2019s Founder and CEO, Sean Muller, will join other TV measurement leaders to discuss the path to modern TV ad measurement.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.dmsbyluma.com\/dmseast\" style=\"background-color:#4ac500\">Learn More<\/a><\/div>\n<\/div>\n","protected":false},"featured_media":14383,"template":"","meta":{"footnotes":""},"categories":[],"tags":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/14381"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":0,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/14381\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/14383"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=14381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=14381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=14381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}