{"id":12745,"date":"2021-11-01T19:46:31","date_gmt":"2021-11-02T02:46:31","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=events&#038;p=12745"},"modified":"2021-11-01T19:46:32","modified_gmt":"2021-11-02T02:46:32","slug":"measuring-tvs-true-impact-how-wayfair-proves-tv-ads-drive-business-outcomes","status":"publish","type":"events","link":"https:\/\/www.ispot.tv\/hub\/events\/measuring-tvs-true-impact-how-wayfair-proves-tv-ads-drive-business-outcomes\/","title":{"rendered":"Measuring TV\u2019s True Impact: How Wayfair Proves TV Ads Drive Business Outcomes"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/11\/01194611\/1024x512-ARF-1.png\" alt=\"\" class=\"wp-image-12747\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/11\/01194611\/1024x512-ARF-1.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/11\/01194611\/1024x512-ARF-1-300x150.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/11\/01194611\/1024x512-ARF-1-640x320.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/11\/01194611\/1024x512-ARF-1-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p style=\"font-size:18px\">Unlike digital advertising, it can be very difficult to tie TV ads to business outcomes. Moreover, traditional post-campaign TV ad reports lag behind data from other channels leading to slow performance insights that stifle optimizations.<br><br>Join <strong>Lana\u00a0Koretsky<\/strong>, Director, TV &amp; Online Video Marketing at Wayfair and <strong>Mark Myers<\/strong>, EVP, Customer Success at <a href=\"http:\/\/iSpot.tv\">iSpot.tv<\/a> at ARF\u2019s Attribution &amp; Analytics Accelerator, to learn how Wayfair overcomes these challenges by integrating real-time TV ad data into attribution models, including actionable tips for how to measure TV\u2019s impact in the marketing mix. This webinar will take place on Monday, 11\/15 at 12:20 pm EST.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/thearf.org\/arf-events\/attribution-analytics-accelerator-agenda-2021\/?alert=no_auth&amp;alert_redirect=%2FEventDetail%3FEventKey%3DREG_111521\" style=\"background-color:#77bd22\" target=\"_blank\" rel=\"noreferrer noopener\">Register<\/a><\/div>\n<\/div>\n","protected":false},"featured_media":12746,"template":"","meta":{"footnotes":""},"categories":[],"tags":[],"acf":{"expiration_date":null},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/12745"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":0,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/12745\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/12746"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=12745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=12745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=12745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}