{"id":11616,"date":"2021-06-08T10:55:29","date_gmt":"2021-06-08T17:55:29","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?post_type=events&#038;p=11616"},"modified":"2021-06-08T13:18:35","modified_gmt":"2021-06-08T20:18:35","slug":"measurement-matters-music-videos-in-the-living-room","status":"publish","type":"events","link":"https:\/\/www.ispot.tv\/hub\/events\/measurement-matters-music-videos-in-the-living-room\/","title":{"rendered":"Measurement Matters: Music Videos In The Living Room"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/06\/08114332\/AdweekConvergent-1024x512-1-1-1024x512.png\" alt=\"\" class=\"wp-image-11622\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/06\/08114332\/AdweekConvergent-1024x512-1-1-1024x512.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/06\/08114332\/AdweekConvergent-1024x512-1-1-300x150.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/06\/08114332\/AdweekConvergent-1024x512-1-1-640x320.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/06\/08114332\/AdweekConvergent-1024x512-1-1-768x384.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2021\/06\/08114332\/AdweekConvergent-1024x512-1-1-1536x768.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p style=\"font-size:18px\">As consumers have shifted towards streaming in the living room, so have music videos. As a universal genre of entertainment that is ubiquitous across CTV and OTT platforms, Vevo allows brands to align with the rapid growth and cultural relevance of music videos in the living room. Moreso, Vevo\u2019s scaled audience provides unduplicated reach against premium content across a national distribution network. Join us to learn more about the measurement tools available to gain more insight into who\u2019s watching \u2013 allowing brands to be ever more data-driven in measuring new audiences.<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#77bd22;font-size:30px\">Featuring:<\/p>\n\n\n\n<ul><li>Stuart Schwartzapfel, SVP, Media Partnerships, iSpot.tv<\/li><li>Kinsey Tamberrino, VP, East Coast and Midwest Sales, Vevo<\/li><li>Bryon Schafer, SVP, Research, Vevo<\/li><\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background\" href=\"https:\/\/live.adweek.com\/convergent-tv-summit-2021-whats-next?v=60900e9404559200a5328fd1\" style=\"background-color:#77bd22\" target=\"_blank\" rel=\"noreferrer noopener\">Watch Recording<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-color\" style=\"color:#77bd22\"> <strong><em>\u00a0Session starts 2:09:02<\/em><\/strong><\/p>\n\n\n\n<p class=\"has-white-color has-text-color\" style=\"font-size:18px\"><strong><em>Session starts 2:09:02<\/em><\/strong><br><\/p>\n","protected":false},"featured_media":11622,"template":"","meta":{"footnotes":""},"categories":[184],"tags":[],"acf":{"expiration_date":null},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/11616"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":0,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/events\/11616\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/11622"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=11616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=11616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=11616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}