CPG TV Ad Performance Breakdown

Inside the Report

After shifting a large portion of TV ad impressions to syndicated programming in 2020 and early 2021, CPG brands have since followed audiences to new shows and major sporting events. Meanwhile, Food and Beverage staples were the most-seen CPG brands in 2019, but in 2022, Cleaning and Cosmetics brands have dominated TV ad impressions.

Download this report to learn how the CPG industry is approaching TV advertising in 2022. You’ll get insights behind notable CPG TV ad trends, including the networks, brands and TV creatives that have fared best so far in 2022.

Report Highlights:

  • Downy claimed the top spot as the most-seen CPG brand in H1 2022
  • The Farmer’s Dog rose an incredible 84 spots year-over-year to rank among the 10 most-seen CPG brands
  • The three most likable CPG ads relied heavily on product demos to grab attention