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Press Center

All News

All Announcements iSpot Data in the News iSpot in the News
Beet.tv

iSpot in the News

Oct 11, 2023 by Beet.tv

iSpot.tv’s Schwartzapfel Sees Currency & Measurement Metrics Coming Together

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Adweek

iSpot in the News

Oct 10, 2023 by Adweek

Paramount Adds iSpot as New Currency Partner

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AdAge

iSpot in the News

Oct 10, 2023 by AdAge

PARAMOUNT PICKS ISPOT.TV AS TV AD CURRENCY ALTERNATIVE TO NIELSEN

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MediaPost

iSpot in the News

Oct 10, 2023 by MediaPost

Paramount Streaming Platforms, Media Ink ‘Currency’ Measurement Deal With iSpot

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B+C

iSpot in the News

Oct 10, 2023 by B+C

Paramount To Use iSpot Metrics as Currency in Ad Transactions

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Digiday

iSpot in the News

Sep 27, 2023 by Digiday

Future of TV Briefing: TV ad industry’s measurement mess gets closer to cleanup phase

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Marketing Dive

iSpot in the News

Sep 26, 2023 by Marketing Dive

iSpot.tv earns first-ever MRC accreditation as measurement battle heats up

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Variety

iSpot in the News

Sep 26, 2023 by Variety

Media Rating Council Grants Accreditation to iSpot Measurement Technology

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AdAge

iSpot in the News

Sep 26, 2023 by AdAge

ISPOT GETS MRC ACCREDITATION FOR ITS AD CATALOG, IN POSSIBLE STEP TOWARD BROADER AUDIT

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Variety

iSpot in the News

Sep 20, 2023 by Variety

Comscore, VideoAmp, iSpot Get Early Nod From TV-Network Consortium Aiming to Devise Nielsen Rival

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Adweek

iSpot in the News

Sep 20, 2023 by Adweek

JIC Gives Conditional Certifications as March to New Currencies Continues

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AdAge

iSpot in the News

Sep 20, 2023 by AdAge

COMSCORE, ISPOT AND VIDEOAMP GET JIC’S CONDITIONAL CERTIFICATION FOR CURRENCY MEASUREMENT

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ad exchanger

iSpot in the News

Sep 20, 2023 by ad exchanger

The Joint Industry Committee Forges Ahead With Currency Certification

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B+C

iSpot in the News

Sep 20, 2023 by B+C

Nielsen Rivals Comscore, iSpot, VideoAmp Get Conditional Certification as Ad Currency by Joint Industry Committee

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ad exchanger

iSpot in the News

Sep 14, 2023 by ad exchanger

Why TV Advertisers Want More Outcomes-Based Measurement

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AdAge

iSpot in the News

Sep 13, 2023 by AdAge

Nielsen Rival Ispot Buys 605 As It Bets on Measurement Outcomes Driving TV Currency

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Marketing Dive

iSpot in the News

Aug 15, 2023 by Marketing Dive

iSpot inks multi-year measurement deal with agency Camelot

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AdAge

iSpot in the News

Aug 10, 2023 by AdAge

iSpot Signs First Agency Deal As It Eyes Greater Buy-Side Adoption

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TVREV

iSpot in the News

Aug 9, 2023 by TVREV

iSpot’s Sean Muller On The Importance of Measuring Unique Audiences On CTV

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Next | TV

iSpot in the News

Jul 31, 2023 by Next | TV

Nexstar, Citing Undercounts, Will Send Requests for Proposals Seeking Better Audience Measurement

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TVREV

iSpot in the News

Jul 27, 2023 by TVREV

How are TV Ads Measured? Mark Myers From iSpot.tv Explains It to a Teenager

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Next | TV

iSpot in the News

Jul 17, 2023 by Next | TV

First-Half TV Trends: Impressions Grow, Revenue Shrinks, iSpot Says

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Forbes

iSpot in the News

Jun 13, 2023 by Forbes

Keeping Score In Media Measurement 2023: Nielsen And Its Competitors

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AdAge

iSpot in the News

May 16, 2023 by AdAge

Nielsen Rival, iSpot.tv, Integrates with YouTube’s Data Clean Room

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B+C

iSpot in the News

May 16, 2023 by B+C

iSpot Is Working With Google To Measure YouTube, YouTube TV

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Fierce Video

iSpot in the News

May 16, 2023 by Fierce Video

iSpot integrates measurement tools for Google’s YouTube, YouTube TV

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MediaPost

iSpot in the News

May 16, 2023 by MediaPost

iSpot.TV To Measure Reach For YouTube, YouTube TV

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Forbes

iSpot in the News

May 4, 2023 by Forbes

Audience Measurement Is The Biggest Question In This Year’s TV/Video Upfronts

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ad exchanger

iSpot in the News

May 3, 2023 by ad exchanger

TV Measurement Drama Leaks Out At The NewFronts

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Digiday

iSpot in the News

May 3, 2023 by Digiday

This upfronts season, advertisers are leaning on convergent solutions to reach fragmented audiences

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Next | TV

iSpot in the News

May 2, 2023 by Next | TV

NewFronts: Amazon Has Bigger Ad Plans For Season 2 of ‘Thursday Night Football’

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Adweek

iSpot in the News

May 1, 2023 by Adweek

Prime Video Comes to Freevee While Fire TV Gets FAST at NewFronts

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AdAge

iSpot in the News

May 1, 2023 by AdAge

AMAZON AIMS TO PROVE FREEVEE’S VALUE TO ADVERTISERS AND GIVES AN NFL UPDATE AT NEWFRONTS

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The Wall Street Journal

iSpot in the News

May 1, 2023 by The Wall Street Journal

Measurement Messiness Complicates TV’s Annual Sales Season

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Adweek

iSpot in the News

Apr 11, 2023 by Adweek

How the Big Measurement Companies Actually Measure Up

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Business Insider

iSpot in the News

Apr 11, 2023 by Business Insider

Ad Measurement Trends H1 2023

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AdAge

iSpot in the News

Mar 27, 2023 by AdAge

TV MEASUREMENT SHOULD INCLUDE HOMES WITH NO TVS, RESEARCH GROUP SAYS

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Forbes

iSpot in the News

Mar 17, 2023 by Forbes

Media Audience Measurement Committee Includes Premium Video Providers Only

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Synopsis

iSpot in the News

Mar 16, 2023 by Synopsis

First Look: OTT Virtual Conference 2023 Executive Summary

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MediaPost

iSpot in the News

Feb 8, 2023 by MediaPost

NBCU Certifies iSpot And VideoAmp As Ad Currencies For Advanced Audience Guarantees

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Seeking Alpha

iSpot in the News

Nov 7, 2022 by Seeking Alpha

National CineMedia, Inc. (NCMI) Q3 2022 Earnings Call Transcript

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The New York Times

iSpot in the News

Oct 27, 2022 by The New York Times

How Mike Lindell’s Pillow Business Propels the Election Denial Movement

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Adweek

iSpot in the News

Jun 16, 2022 by Adweek

NBCUniversal and iSpot Complete ‘Largest’ Industry Measurement Test

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The Wall Street Journal

iSpot in the News

Jun 12, 2022 by The Wall Street Journal

Some Ads Play on Streaming Services Even When the TV Is Off, Study Finds

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Bloomberg

iSpot in the News

May 12, 2022 by Bloomberg

Nielsen’s 72-Year Grip on TV Ratings Is Starting to Slip

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B+C

iSpot in the News

Feb 24, 2022 by B+C

The Front-Runner: How iSpot Became a Favorite To Claim Nielsen’s Measurement Crown

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