From the beachside El San Juan Hotel in Puerto Rico, the 2018 Beet Retreat (presented by NCC media) gathered high-level media executives including iSpot’s very own Robert Bareuther – Senior Vice President, Business Development, for three days to explore the conference theme – “It’s All About the Consumer.”
Some key topics of the conference included creative advertising formats and strategies; the best use of data in audience targeting; the changing state of addressable TV; as well as, how impact is measured around performance.
“Business Outcomes” appeared to be a theme amongst conference attendees, with some making note that it’s the most important form of currency.
Check out Robert’s Full Interview – “Shrinking The TV Ad Feedback Loop,” as well as other interviews from Beet.TV’s entire series here.