TV Advertising is as Measurable as Digital

2018 Forecast Feature on Attention Analytics

Inside the Report

You’ve heard Attention Analytics are very promising for TV advertisers, but what are they exactly? Our latest report answers what Attention Analytics are, how they work and their relation to digital, while providing a guide for how major advertisers use iSpot’s Attention Analytics to:

Plan their media buys & creative placements more efficiently

Gain real-time transparency & make in-flight refinements

Increase the Return on Investment of their TV campaigns