The 2015 OTC Allergies, Cold & Flu Industry TV Ad Report

Comprehensive Year-end Report

Inside the Report

Understand the Pharmaceutical & Medical: OTC: Allergies, Cold & Flu industry like never before with a complete look at their TV advertising in 2015. Thirty-one brands spent an estimated $538 million on television advertising. Learn more about the OTC Allergies, Cold & Flu industry’s spend, airings, and performance on television.

Discover the year’s top spenders and see how their spend patterns changed year over year.

See the total number of OTC Allergies, Cold & Flu TV spots & airings in 2015.

Find out which brand had the highest earned digital engagement on their media efforts.