The 2015 Automotive Industry TV Ad Report

Comprehensive Year-end Report

Inside the Report

Understand the Vehicles: Auto Makers industry like never before with a complete look at their TV advertising in 2015. Thirty-five brands spent an estimated $4.84 billion on television advertising. Learn more about the Automotive industry’s spend, airings, and performance on television.

Discover the year’s top spenders and see how their spend patterns changed year over year.

See the total number of Automotive TV spots & airings in 2015.

Find out which brand had the highest earned digital engagement on their media efforts.