The 2015 Auto & General Insurance Industry TV Ad Report

Comprehensive Year-end Report

Inside the Report

Understand the Insurance: Auto & General industry like never before with a complete look at their TV advertising in 2015. Fifty-seven brands spent an estimated $2.2 billion on television advertising. Learn more about the Auto & General Insurance industry’s spend, airings, and performance on television.

Discover the year’s top spenders and see how their spend patterns changed year over year.

See the total number of Auto & General Insurance TV spots & airings in 2015.

Find out which brand had the highest earned digital engagement on their media efforts.