Super Bowl Ad Center/2021

Don’t drop the ball! Check back here to re-watch the top Super Bowl LV commercials and see how they performed in terms of digital impact and creative effectiveness. Did your favorite ad earn the highest Digital Share of Voice and Breakthrough Score? What was the top emotion associated with each ad? Look to no other place but our VIP Super Bowl Ad Center for the full game-day play-by-play. Here you can watch the results roll in during the game with real-time updates. Simply hover over the data points for definitions and our methodology behind each metric, and click the ad to watch the video.

#1

Mountain Dew Super Bowl 2021 TV Spot, 'Major Melon Bottle Count' Featuring John Cena, Song by Ichi

21.78%
Online Activity

419,847
Online Views

361,278
Social Actions

$5,000,000
Est. TV Spend

674 (2% above norm)
Breakthrough Score

Colorful
Top Emotion

#2

Amazon Alexa Super Bowl 2021 TV Spot, 'Alexa's Body' Featuring Michael B. Jordan, Song by Bruno Major

13.95%
Online Activity

8,051,535
Online Views

27,693
Social Actions

$10,400,000
Est. TV Spend

679 (3% above norm)
Breakthrough Score

Funny
Top Emotion

#3

Disney+ Super Bowl 2021 TV Spot, 'The Falcon and the Winter Soldier' Song by Migos

11.98%
Online Activity

1,107,420
Online Views

176,598
Social Actions

$5,400,000
Est. TV Spend

702 (6% above norm)
Breakthrough Score

Curiosity
Top Emotion

#4

Jeep Super Bowl 2021 TV Spot, 'The Middle' Featuring Bruce Springsteen [T1]

10.64%
Online Activity

5,486,719
Online Views

37,262
Social Actions

$20,800,000
Est. TV Spend

682 (3% above norm)
Breakthrough Score

Preachy
Top Emotion

#5

Paramount+ Super Bowl 2021 TV Spot, 'Expedition: Sweet Victory' Featuring Patrick Stewart

6.63%
Online Activity

2,301,781
Online Views

51,382
Social Actions

N/A
Est. TV Spend

723 (9% above norm)
Breakthrough Score

Arresting
Top Emotion

#6

Cadillac LYRIQ Super Bowl 2021 TV Spot, 'ScissorHandsFree' Ft. Winona Ryder, Timothée Chalamet [T1]

4.47%
Online Activity

1,284,985
Online Views

41,889
Social Actions

$10,400,000
Est. TV Spend

603 (9% below norm)
Breakthrough Score

Curiosity
Top Emotion

#7

Amazon Prime Video Super Bowl 2021 TV Spot, 'Coming 2 America'

3.77%
Online Activity

2,299,429
Online Views

4,274
Social Actions

$5,200,000
Est. TV Spend

718 (9% above norm)
Breakthrough Score

Curiosity
Top Emotion

#8

State Farm Super Bowl 2021 TV Spot, 'Drake From State Farm' Featuring Aaron Rodgers, Patrick Mahomes

3.31%
Online Activity

105,419
Online Views

52,185
Social Actions

$6,228,517
Est. TV Spend

683 (3% above norm)
Breakthrough Score

Funny
Top Emotion

#9

Doritos 3D Crunch Super Bowl 2021, 'Flat Matthew' Featuring Matthew McConaughey, Song by Queen

2.20%
Online Activity

823,594
Online Views

15,019
Social Actions

$10,000,000
Est. TV Spend

687 (4% above norm)
Breakthrough Score

Curiosity
Top Emotion

#10

Uber Eats Super Bowl 2021 TV Spot, 'Wayne's World & Cardi B's Shameless Manipulation' Ft. Mike Meyers, Dana Carvey, Cardi B

1.78%
Online Activity

736,583
Online Views

10,417
Social Actions

$11,570,627
Est. TV Spend

658 (0% above norm)
Breakthrough Score

Incredulous
Top Emotion