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Top 2021 Super Bowl Commercials

Don’t drop the ball! Check back here to re-watch the top Super Bowl LV commercials and see how they performed in terms of digital impact and creative effectiveness. Did your favorite ad earn the highest Digital Share of Voice and Breakthrough Score? What was the top emotion associated with each ad? Look to no other place but our VIP Super Bowl Ad Center for the full game-day play-by-play. Here you can watch the results roll in during the game with real-time updates. Simply hover over the data points for definitions and our methodology behind each metric, and click the ad to watch the video.

#1

Mountain Dew Super Bowl 2021 TV Spot, 'Major Melon Bottle Count' Featuring John Cena, Song by Ichi

21.78%
Online Activity
419,847
Online Views
361,278
Social Actions
$5,000,000
Est. TV Spend
674 (2% above norm)
Breakthrough Score
Colorful
Top Emotion
#2

Amazon Alexa Super Bowl 2021 TV Spot, 'Alexa's Body' Featuring Michael B. Jordan, Song by Bruno Major

13.95%
Online Activity
8,051,535
Online Views
27,693
Social Actions
$10,400,000
Est. TV Spend
679 (3% above norm)
Breakthrough Score
Funny
Top Emotion
#3

Disney+ Super Bowl 2021 TV Spot, 'The Falcon and the Winter Soldier' Song by Migos

11.98%
Online Activity
1,107,420
Online Views
176,598
Social Actions
$5,400,000
Est. TV Spend
702 (6% above norm)
Breakthrough Score
Curiosity
Top Emotion
#4

Jeep Super Bowl 2021 TV Spot, 'The Middle' Featuring Bruce Springsteen [T1]

10.64%
Online Activity
5,486,719
Online Views
37,262
Social Actions
$20,800,000
Est. TV Spend
682 (3% above norm)
Breakthrough Score
Preachy
Top Emotion
#5

Paramount+ Super Bowl 2021 TV Spot, 'Expedition: Sweet Victory' Featuring Patrick Stewart

6.63%
Online Activity
2,301,781
Online Views
51,382
Social Actions
N/A
Est. TV Spend
723 (9% above norm)
Breakthrough Score
Arresting
Top Emotion
#6

Cadillac LYRIQ Super Bowl 2021 TV Spot, 'ScissorHandsFree' Ft. Winona Ryder, Timothée Chalamet [T1]

4.47%
Online Activity
1,284,985
Online Views
41,889
Social Actions
$10,400,000
Est. TV Spend
603 (9% below norm)
Breakthrough Score
Curiosity
Top Emotion
#7

Amazon Prime Video Super Bowl 2021 TV Spot, 'Coming 2 America'

3.77%
Online Activity
2,299,429
Online Views
4,274
Social Actions
$5,200,000
Est. TV Spend
718 (9% above norm)
Breakthrough Score
Curiosity
Top Emotion
#8

State Farm Super Bowl 2021 TV Spot, 'Drake From State Farm' Featuring Aaron Rodgers, Patrick Mahomes

3.31%
Online Activity
105,419
Online Views
52,185
Social Actions
$6,228,517
Est. TV Spend
683 (3% above norm)
Breakthrough Score
Funny
Top Emotion
#9

Doritos 3D Crunch Super Bowl 2021, 'Flat Matthew' Featuring Matthew McConaughey, Song by Queen

2.20%
Online Activity
823,594
Online Views
15,019
Social Actions
$10,000,000
Est. TV Spend
687 (4% above norm)
Breakthrough Score
Curiosity
Top Emotion
#10

Uber Eats Super Bowl 2021 TV Spot, 'Wayne's World & Cardi B's Shameless Manipulation' Ft. Mike Meyers, Dana Carvey, Cardi B

1.78%
Online Activity
736,583
Online Views
10,417
Social Actions
$11,570,627
Est. TV Spend
658 (0% above norm)
Breakthrough Score
Incredulous
Top Emotion