Access key ad buying trends among top TV advertisers ahead of the upfronts. Download Report>

#1

Doritos Blaze vs. Mountain Dew Ice Super Bowl 2018 TV Spot, 'Battle'

14.01%
Online Activity
41,777,235
Online Views
1,252,676
Social Actions
$10,157,073
Est. TV Spend
N/A
Breakthrough Score
N/A
Top Emotion
#2

Avengers: Infinity War Super Bowl 2018

9.07%
Online Activity
23,037,288
Online Views
691,752
Social Actions
$5,200,000
Est. TV Spend
N/A
Breakthrough Score
N/A
Top Emotion
#3

Solo: A Star Wars Story Super Bowl 2018

8.60%
Online Activity
46,050,350
Online Views
777,838
Social Actions
$7,800,000
Est. TV Spend
N/A
Breakthrough Score
N/A
Top Emotion
#4

Amazon Echo Super Bowl 2018 TV Spot, 'Alexa Loses Her Voice' Feat. Cardi B

7.92%
Online Activity
48,849,512
Online Views
199,754
Social Actions
$14,935,610
Est. TV Spend
N/A
Breakthrough Score
N/A
Top Emotion
#5

NFL Super Bowl 2018 TV Spot, 'Touchdown Celebrations' Featuring Eli Manning

7.39%
Online Activity
21,149,178
Online Views
724,171
Social Actions
$1,397,309
Est. TV Spend
N/A
Breakthrough Score
N/A
Top Emotion
#6

Tourism Australia Super Bowl 2018 TV Spot, 'Dundee: This Isn't a Movie'

6.17%
Online Activity
42,179,341
Online Views
603,793
Social Actions
$10,757,073
Est. TV Spend
N/A
Breakthrough Score
N/A
Top Emotion
#7

This Is Us Super Bowl 2018 TV Promo, 'The Episode You Cannot Miss!'

3.79%
Online Activity
98,208,394
Online Views
384,366
Social Actions
N/A
Est. TV Spend
N/A
Breakthrough Score
N/A
Top Emotion
#8

Budweiser Super Bowl 2018 TV Spot, 'Stand by You' Song by Skylar Grey

3.65%
Online Activity
31,854,146
Online Views
148,309
Social Actions
$9,757,073
Est. TV Spend
N/A
Breakthrough Score
N/A
Top Emotion
#9

Bud Light Super Bowl 2018 TV Spot, 'The Bud Knight'

2.85%
Online Activity
16,474,289
Online Views
85,848
Social Actions
$9,625,961
Est. TV Spend
N/A
Breakthrough Score
N/A
Top Emotion
#10

Tide Super Bowl 2018 TV Spot, 'It's a Tide Ad' Featuring David Harbour

2.49%
Online Activity
5,138,047
Online Views
192,765
Social Actions
$8,625,573
Est. TV Spend
N/A
Breakthrough Score
N/A
Top Emotion