Top 2017 Super Bowl Commercials

Super Bowl LI had more advertisers than any other Super Bowl of the last four years and ad spend reached a record high, with an estimated $493 million spent on game day. An increase in Total Online Views and Social Impressions coincided with a large number of brands waiting until game day or just before to release their ads, breaking away from the airing early strategy of the past few years.

Media Measurement

63

Advertisers

95

Total Spots

74

Brand Spots

21

Show Promos

121,951,490   Online Views

8,057,701,741   TV Ad Impressions

3,634,650,377   Social Impressions

Performance

90.01%   Average View Rate

From TV screens

2,374,883   Social Actions

38,738,039   Earned Online Views

Demographics

35-54   Primary Age

From social chatter

f 63%   m 37%   Gender

From social chatter

86% positive   Sentiment

From social chatter