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Super Bowl Ad Center/2017

2017 Super Bowl Commercials

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Netflix, Budweiser, and Mr. Clean stole the spotlight in Super Bowl LI and claimed the title of the top three most digitally engaging spots. Diversity, social issues, and celebrity appearances were common themes in the top ads that aired during TV advertising's biggest night of the year. See how those strategies performed and how each ad ranked by digital share of voice, online activity, earned video views, and social actions.

    Most Engaging Commercials

    Netflix: Stranger Things Season Two: 1984 Netflix: Stranger Things Season Two: 1984
    Budweiser: Born the Hard Way Budweiser: Born the Hard Way
    Mr. Clean: Cleaner of Your Dreams Mr. Clean: Cleaner of Your Dreams
    T-Mobile: #UnlimitedMoves T-Mobile: #UnlimitedMoves
    84 Lumber: The Journey Begins 84 Lumber: The Journey Begins
    Audi: Daughter Audi: Daughter
    Airbnb: We Accept Airbnb: We Accept
    Kia: Hero’s Journey Kia: Hero’s Journey
    Buick: Not So Pee Wee Football Buick: Not So Pee Wee Football
    Walt Disney Pictures: Pirates of the Caribbean: Dead Men Tell No Tales Super Bowl 2017 Walt Disney Pictures: Pirates of the Caribbean: Dead Men Tell No Tales Super Bowl 2017
    Skittles: Romance Skittles: Romance
    Bai: Bye Bye Bye Bai: Bye Bye Bye
    Universal Pictures: The Fate of the Furious Super Bowl 2017 Universal Pictures: The Fate of the Furious Super Bowl 2017
    Nintendo: Believer Nintendo: Believer
    Paramount Pictures: Transformers: The Last Knight Super Bowl 2017 Paramount Pictures: Transformers: The Last Knight Super Bowl 2017
    Tide: FOX: Bradshaw Stain Tide: FOX: Bradshaw Stain
    Bud Light: Ghost Spuds Bud Light: Ghost Spuds
    Honda: Yearbooks Honda: Yearbooks
    Coca-Cola: Love Story Coca-Cola: Love Story
    Avocados From Mexico: Secret Society Avocados From Mexico: Secret Society
    GoDaddy: Good Morning GoDaddy: Good Morning
    Google Home: Coming Home Google Home: Coming Home
    T-Mobile: #BagofUnlimited With Martha Stewart T-Mobile: #BagofUnlimited With Martha Stewart
    Wendy's: Cold Storage Wendy's: Cold Storage
    National Football League (NFL): Inside These Lines National Football League (NFL): Inside These Lines
    Mercedes-Benz: Easy Driver Mercedes-Benz: Easy Driver
    T-Mobile: #NSFWireless With Kristen Schaal T-Mobile: #NSFWireless With Kristen Schaal
    Intel: Brady Everyday Intel: Brady Everyday
    Twentieth Century Fox: Logan Super Bowl 2017 Twentieth Century Fox: Logan Super Bowl 2017
    Amazon Echo: Alexa Moments: Buster Amazon Echo: Alexa Moments: Buster
    T-Mobile: Punished T-Mobile: Punished
    Twentieth Century Fox: A Cure for Wellness Super Bowl 2017 Twentieth Century Fox: A Cure for Wellness Super Bowl 2017
    Wix.com: Chez Felix Wix.com: Chez Felix
    Turkish Airlines: Wonder Turkish Airlines: Wonder
    National Football League (NFL): Super Bowl Baby Legends National Football League (NFL): Super Bowl Baby Legends
    FOX: 2017 Daytona 500 Super Bowl 2017 TV Promo FOX: 2017 Daytona 500 Super Bowl 2017 TV Promo
    Hulu: The Handmaid’s Tale: My Name is Offred Hulu: The Handmaid’s Tale: My Name is Offred
    Paramount Pictures: Baywatch Super Bowl 2017 Paramount Pictures: Baywatch Super Bowl 2017
    National Geographic: Genius Super Bowl 2017 TV Promo National Geographic: Genius Super Bowl 2017 TV Promo
    LIFEWTR: Inspiration Drops LIFEWTR: Inspiration Drops
    Wonderful Pistachios: Ernie Gets Physical Wonderful Pistachios: Ernie Gets Physical
    Lexus: Man and Machine Lexus: Man and Machine
    Michelob: Our Bar Michelob: Our Bar
    Samsung Mobile: FOX: Feel Samsung Mobile: FOX: Feel "The Raid"
    It's a 10 Haircare: Great Hair It's a 10 Haircare: Great Hair
    TOP GAMES INC.: Battle of Evony TOP GAMES INC.: Battle of Evony
    Febreze: Halftime Bathroom Break Is Coming Febreze: Halftime Bathroom Break Is Coming
    Wargaming.net: Word of Tanks: Real Awful Moms Wargaming.net: Word of Tanks: Real Awful Moms
    Busch Beer: BUSCHHHHH Busch Beer: BUSCHHHHH
    AMC: Walking Dead Super Bowl 2017 TV Promo AMC: Walking Dead Super Bowl 2017 TV Promo
    Snickers: Ruined Commercial Snickers: Ruined Commercial
    Alfa Romeo: Riding Dragons Alfa Romeo: Riding Dragons
    Wargaming.net: World of Tanks: Teensy House Buyers Wargaming.net: World of Tanks: Teensy House Buyers
    KFC: Colonel vs. Colonel KFC: Colonel vs. Colonel
    Sprint: Extreme Measures Sprint: Extreme Measures
    Amazon Echo: Alexa Moments: My Girl Amazon Echo: Alexa Moments: My Girl
    TurboTax: Humpty Hospital TurboTax: Humpty Hospital
    H&R Block: Watson H&R Block: Watson
    Michelin: I Need You Michelin: I Need You
    Sprite: LeBron James Eats Tacos With His Friends Sprite: LeBron James Eats Tacos With His Friends
    Tide: FOX: Bradshaw Stain Part Two Tide: FOX: Bradshaw Stain Part Two
    WeatherTech: Tech Team WeatherTech: Tech Team
    Machine Zone: Mobile Strike: Arnold's One Liners Machine Zone: Mobile Strike: Arnold's One Liners
    American Petroleum Institute: Power Past American Petroleum Institute: Power Past
    Amazon Echo: Alexa Moments: Finger Lick Amazon Echo: Alexa Moments: Finger Lick
    Alfa Romeo: Dear Predictable Alfa Romeo: Dear Predictable
    FIJI Water: Nature's Gift FIJI Water: Nature's Gift
    Persil ProClean: Science of Clean: 10 Dimensions Persil ProClean: Science of Clean: 10 Dimensions
    Squarespace: Calling JohnMalkovich.com Squarespace: Calling JohnMalkovich.com
    FOX: 24: Legacy Super Bowl 2017 TV Promo: Attacks FOX: 24: Legacy Super Bowl 2017 TV Promo: Attacks
    King's Hawaiian: False Cabinet King's Hawaiian: False Cabinet
    SoFi: Together SoFi: Together
    Alfa Romeo: Mozzafiato Alfa Romeo: Mozzafiato
    Proactiv: Towel Drop Proactiv: Towel Drop
    FX Network: Legion Super Bowl 2017 Promo FX Network: Legion Super Bowl 2017 Promo
    FOX: Daytona 500 Super Bowl 2017 TV Promo FOX: Daytona 500 Super Bowl 2017 TV Promo
    National Football League (NFL): Future of Football: Virtual Player National Football League (NFL): Future of Football: Virtual Player
    National Football League (NFL): Future of Football: Impact National Football League (NFL): Future of Football: Impact
    FX Network: Feud Super Bowl 2017 TV Promo: On Purpose FX Network: Feud Super Bowl 2017 TV Promo: On Purpose
    Positive Coaching Alliance: FOX Sports: Future Positive Coaching Alliance: FOX Sports: Future
    FX Network: Legion Super Bowl 2017 TV Promo: Human Race FX Network: Legion Super Bowl 2017 TV Promo: Human Race
    FOX: 24: Legacy Super Bowl 2017 TV Promo: Tonight FOX: 24: Legacy Super Bowl 2017 TV Promo: Tonight
    FOX: Empire Super Bowl 2017 TV Promo FOX: Empire Super Bowl 2017 TV Promo
    National Football League (NFL): Future of Football: Shoes National Football League (NFL): Future of Football: Shoes
    FOX: APB Super Bowl 2017 TV Promo FOX: APB Super Bowl 2017 TV Promo
    FOX: 24: Legacy Super Bowl 2017 TV Promo FOX: 24: Legacy Super Bowl 2017 TV Promo
    FX Network: Legion Super Bowl 2017 TV Promo: Babies FX Network: Legion Super Bowl 2017 TV Promo: Babies
    FX Network: Feud Super Bowl 2017 TV Promo FX Network: Feud Super Bowl 2017 TV Promo
    FOX: 24: Legacy Super Bowl 2017 TV Promo: The Clock Resets FOX: 24: Legacy Super Bowl 2017 TV Promo: The Clock Resets
    FOX: 24: Legacy Super Bowl 2017 TV Promo: The Cast FOX: 24: Legacy Super Bowl 2017 TV Promo: The Cast
    FX Network: Legion Super Bowl 2017 TV Promo: Unrestrained FX Network: Legion Super Bowl 2017 TV Promo: Unrestrained
    National Geographic: Genius Super Bowl 2017 TV Promo: Coming in April National Geographic: Genius Super Bowl 2017 TV Promo: Coming in April
    FOX: APB Super Bowl 2017 TV Promo, 'Fourth Quarter' FOX: APB Super Bowl 2017 TV Promo, 'Fourth Quarter'
    FOX: 24: Legacy Super Bowl 2017 TV Promo: It's Back FOX: 24: Legacy Super Bowl 2017 TV Promo: It's Back
    FX Network: FX Network Super Bowl 2017 TV Promo FX Network: FX Network Super Bowl 2017 TV Promo

    2017 Super Bowl Commercials

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