2016 Super Bowl Advertisers

Keep up with all the Super Bowl 50 advertisers leading up to and during the big game. Here you’ll find the latest information on what brands will be airing and when, as well as real-time data on trends, spend and how the brands are stacking up. Let the Ad games begin!

T-Mobile

T-Mobile was a Super Bowl champion this year with two commercials in the top 5 on game-day, with a hilarious take on Drake's "Hotline Bling" music video and Steve Harvey's "Miss Universe" mishap. Veteran Super Bowl advertiser, T-Mobile earned over 9% of the earned digital response with more than 344k explicit social actions and over 1 million organic online views on game day alone. This will mark the wireless brand's third time as a Super Bowl advertiser. Its 2015 ad, "Kim's Data Stash," took the number five spot for overall Super Bowl rankings with 5.5% digital share of voice.

One 30 Second and One 60
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Publicis Seattle
Agency

Hyundai

Hyundai's two 30-second spots during Super Bowl 50 featuring Kevin Hart and Ryan Reynolds helped the advertiser land two spots in the top 5 highest performing ads by Digital SOV. On game-day, the brand claimed nearly 13% of earned digital activity with 154k social actions and 4.6 million organic views (8.4 million total views). The automaker did not advertise in last year's game, but it was a top advertiser in 2014, coming in 18th place with 0.98% digital share of voice on game day for the spot, "Dad's Sixth Sense."

Two 30 Second
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Innocean Worldwide Americas
Agency

Mountain Dew

Mountain Dew's 30-second spot for its Kickstart energy drink, "Puppymonkeybaby," was the number one performing ad on game day by digital engagement. Created by agency BBDO New York, the ad's haunting hybrid creature earned the most digital share of voice and over 2 million earned online views. In previous years, Mountain Dew had mixed results with its Super Bowl advertising. Last year's Super Bowl spot, "Come Alive," did not land Mountain Dew in our top 50 brand ranking, but the spot did earn a 9.9 out of 10 engagement score. In 2014, its "Kickstart Your Night" Super Bowl spot took 1st place, earning 21.46% digital share of voice on game day.

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BBDO New York
Agency

Twentieth Century Fox

Twentieth Century Fox aired two ads in Super Bowl 50 promoting the upcoming films: "Independence Day" and "X-Men: Apocalypse."

Two 30 Second
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Pokemon

In celebration of its 20th anniversary, Pokemon Company International aired one 30-second TV commercial for Super Bowl 50. The ad was a top performer pre-game, but dropped to 8th place on game-day with 3.74% digital engagement.

One 30 Second
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Omelet
Agency

Budweiser

Budweiser, a staple of Super Bowl advertising, returned to the big game with two ads. One featuring British actress Helen Mirren politely telling off drunk drivers and encouraging viewers to #GiveADamn. The other, titled "Not Backing Down," was a continuation of Budweiser's "Brewed the Hard Way" campaign. In 2014 and 2015 Budweiser warmed hearts with its stories of friendship between a golden retriever puppy and his friends, the Budweiser Clydesdales. The ads "Puppy Love" and "Lost Dog" took third (9.96% digital share of voice) and second place (8.07% digital share of voice), respectively, on iSpot.tv game day rankings.

One 30 Second and One 60
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Anomaly
Agency

Doritos

Super Bowl veteran, Doritos came out as a top brand on game-day with its two commercials "Ultrasound" and "Doritos Dogs", accounting for over 4% of earned digital activity on the day of the Big Game. Of the top performing ads from game-day based on Digital Share of Voice, these two came in 10th and 35th place, respectively.

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Heinz Ketchup

Kraft Heinz entered the Super Bowl 50 commercial race with one 30-second ad for the brand's family of condiments. The extended version of the ad was pre-released and shows a group of wiener dogs dressed as hot dogs happily running into the arms of people dressed as Heinz ketchups and mustards, it earned 7th place on game day with 3.9% digital share of voice. Heinz last aired a Super Bowl ad in 2014, when it released its 30-second spot "Hum." "Hum" earned the 57th place for digital engagement on game day, with over 33 thousand online views.

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David the Agency
Agency

Coca-Cola

Coca-Cola aired one 60-second spot during Super Bowl 50 featuring Marvel characters Hulk and Ant-Man. The ad, "Hulk vs. Ant-Man" came in 15th place for digital share of voice on game-day. Coke's "Big Game" ad from Super Bowl 2015 earned the number three spot in iSpot.tv game day rankings with 5.95% digital share of voice by showing a world where the internet spreads love, not hate.

One 60 Second
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Wieden+Kennedy
Agency

Bud Light

Bud Light entered Super Bowl 50 with a new campaign from a new agency. This past July, Bud Light ended its two-year relationship with BBDO, New York - the agency behind the "Up for Whatever" campaign - in favor of heavy-hitter Wieden+Kennedy who created "The Bud Light Party." The "Up for Whatever" campaign had served the beer brewer well, earning over one million views during the 2015 game and landing the number seven spot on our game day performance rankings with 3.62% digital share of voice. This year's campaign starred celebrities Amy Schumer and Seth Rogen and had a political theme to coincide with election season.

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Wieden+Kennedy
Agency

Marvel

Marvel aired two 30-second movie trailers during Super Bowl 50 for "Deadpool" and "Captain America: Civil War."

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Universal Pictures

Universal Pictures returned to the Super Bowl with two spots. Its commercial for the latest Bourne movie titled "Jason Bourne," earned the number 14 spot on game-day for digital engagement, while "The Secret Life of Pets" ended the day in 55th.

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Snickers

Snickers brought back its "You're Not You When You're Hungry" campaign for Super Bowl 50 with a new commercial from BBDO, New York. This year the brand featured Hollywood icon Marilyn Monroe and actor Willem Dafoe as her hungry alter-ego. Snickers' 2015 Super Bowl ad,"The Brady Bunch," starring Danny Trejo as a hungry Marcia Brady, took 10th place on game day with 1.9 million earned views and 2.91% digital share of voice.

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BBDO New York
Agency

Axe

Axe took its popular "Find Your Magic" ad to Super Bowl 50. With a message of inclusivity and tolerance, "Find Your Magic" is a distinctly new direction for the brand previously known for its "make yourself irresistible to women" messaging. Since it began airing on Jan 18th, the spot has already earned an impressive 9.8 engagement score (industry average is 6.2). Axe's last Super Bowl ad, "Make Love Not War," aired in 2014 and earned the number two spot on game day, with 9.6% digital share of voice.

One 30 Second
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72andSunny
Agency

Machine Zone

Machine Zone returned to the Super Bowl for the second year in a row with one 30-second ad. The commercial was for its "Mobile Strike" game and starred Arnold Schwarzenegger. Last year, its ad for "Game of War: Fire Age," featuring Kate Upton, took 42nd place on game day with 0.52% digital share of voice.

One 30 Second
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twofifteenmccann
Agency

Parkwood Entertainment

Parkwood Entertainment only needed 15 seconds and Beyonce to make a splash at Super Bowl 50. The commercial announcing her Formation World Tour landed 11th place on our game day rankings by digital engagement and had over 250 million social impressions.

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Audi

Audi returned to the big game with one 60-second ad for Super Bowl 50. Created by Venables Bell & Partners, the ad titled "Commander" shows a retired astronaut finding excitement again when his son gives him a new Audi R8. Audi last aired a Super Bowl spot in 2014. The ad, "Doberhuahua," took fifth place on game day with 5.5% digital share of voice and over 5 million online views.

One 60 Second
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Venables Bell & Partners
Agency

Skittles

Skittles made its second Super Bowl appearance with one 30-second spot from agency DDB Chicago. The ad is titled "The Portrait" and shows Aerosmith frontman Steven Tyler being presented with a portrait of himself made entirely out of Skittles. Skittles' 2015 Super Bowl ad, "Settle It," about an arm-wrestling match over the last lemon skittle, came in 20th place for engagement on game day with 1.34% digital share of voice.

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DDB Chicago
Agency

Honda

Returning Super Bowl advertiser, Honda, came back with one 60-second spot for its 2017 Ridgeline truck. The ad was created by RPA and featured a field of sheep singing Queen's iconic hit, "Somebody to Love." Its last Super Bowl ad, "Hug Fest," aired in 2014 and took 46th place on game day.

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RPA
Agency

Paramount Pictures

Paramount Pictures aired a trailer for its upcoming release "Teenage Mutant Ninja Turtles: Out of the Shadows" and "10 Cloverfield Lane."

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National Football League (NFL)

The NFL aired four ads during Super Bowl 50 including one from Grey, New York featuring several generations of Super Bowl babies singing Seal's "Kiss From a Rose." Last year, the NFL also aired four ads during the big game: "Britney Spears," "Seattle and New England," "Cheer" and "Don Cheadle."

Three 10 Second and One 6
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Grey, New York
Agency

MINI USA

Returning Super Bowl advertiser Mini aired one 30-second ad from Butler, Shine, Stern & Partners during Super Bowl 50. The ad, titled "Defy Labels," starred six celebrities, including athletes Abby Wambach and Serena Williams - featured in the commercial teasers - as well as T-Pain, Tony Hawk and others.

One 30 Second
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Butler, Shine, Stern & Partners
Agency

Apartments.com

Apartments.com made its first Super Bowl appearance with one 30-second spot from RPA. The spot, "Movin' On Up," starred actor Jeff Goldblum, rapper Lil Wayne and Founding Father George Washington. The unlikely trio shared the stage in a musical ad set to "The Jeffersons" theme song for a new take on George and Weezy.

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RPA
Agency

Jeep

Jeep's two 60-second Super Bowl 50 spots "Portraits" and "4x4ever" were very well received. Together they snagged Jeep the 14th place for digital performance on game-day and over 16 million social impressions.

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Toyota

Toyota returned to the Super Bowl with one 90-second ad for its popular hybrid - the Prius. Created in partnership with Saatchi & Saatchi, Los Angeles, the ad, "The Longest Chase," aired in the first half of the game and marked the first time Prius has been featured in the Super Bowl in 11 years.

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Saatchi & Saatchi LA
Agency

Wix.com

Wix.com aired one 60-second spot in Super Bowl 50. Going in a different direction from its 2015 Super Bowl campaign that showed former NFL stars finding new careers with the help of Wix, its 2016 spot was an animated ad from DreamWorks Animation featuring the characters from "Kung Fu Panda 3" re-enacting classic Super Bowl ads.

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Amazon Echo

Amazon made its first ever Super Bowl appearance this year with an ad starring actor Alec Baldwin and football legend Dan Marino. Teasers were released leading up to the big game, but the final Super Bowl 50 spot showed a celeb-filled game-day party featuring everyone from Missy Elliot to Jason Schwartzman. The ad earned 24th place in our digital performance rankings on game-day.

One 60 Second
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Leo Burnett Toronto
Agency

QuickBooks

For the past two years, Intuit Quickbooks has given away a 30-second Super Bowl spot to one lucky small business with its "Small Business, Big Game" contest. Debuting in 2014 with toymaker GoldiBlox, the contest allows companies to submit stories about their businesses that the public can then vote for to determine a winner. Intuit has announced as of January 28th that the winner is New York based coffee company, Death Wish Coffee Co.

One 30 Second
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RPA
Agency

Walt Disney Pictures

Walt Disney Pictures aired one ad during Super Bowl 50, a trailer for its upcoming film: "The Jungle Book." Last year, Disney used its ad time to promote its film, "Tomorrowland." The trailer landed the 39th spot for game day performance with 178,432 earned views.

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Kia

Kia returned to the Super Bowl for its seventh straight year with one 60-second commercial in the third quarter. The ad, "Walken Closet," starred Christopher Walken and came from David & Goliath, Kia's agency of record since 2000. Kia has historically been a strong performer at the Super Bowl: its Matrix-themed ad of 2014, "The Truth," placed 4th in our game day rankings, earning 7.13% digital share of voice; and in 2015, its action movie parody starring Pierce Brosnan entitled "The Perfect Getaway" placed 29th with 0.98% digital share of voice.

One 60 Second
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David & Goliath
Agency

Acura

For the second time, Acura advertised its NSX supercar during the Super Bowl. Its ad, "What He Said," aired during the first quarter of Super Bowl 50 and took 32nd place for game-day engagement.

One 30 Second
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Mullen Lowe
Agency

Subaru

Subaru aired one 30-second commercial during Super Bowl 50. One of the many brands to make use of adorable animals, Subaru's "Dog Tested: Puppy" came in 50th place for digital share of voice on game-day.

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Pepsi

Pepsi airied one ad during Super Bowl 50 starring Janelle Monae. The ad, "The Joy of Pepsi," shows the singer dancing to iconic songs from different decades. Pepsi's last Super Bowl spot, "Halftime Touches Down," put the focus on their sponsorship of the halftime show and took 51st place in our game day rankings with 0.28% digital share of voice.

One 30 Second
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The Marketing Arm
Agency

SoFi

Financial start-up SoFi made its debut appearance at the Super Bowl this year with one 30-second ad from San Francisco based agency Muh-Tay-Zik | Hof-Fer titled "Great Loans for Great People."

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Muh-Tay-Zik | Hof-Fer
Agency

Avocados From Mexico

Avocados From Mexico returned to the big game after a successful Super Bowl debut last year. The brand aired one 30-second ad starring actor Scott Baio titled "AVOS in Space." Avocados From Mexico's 2015 Super Bowl spot, "First Draft Ever," was a surprise hit that took 28th place, coming in with 1.06% digital share of voice during the game and earning 220,503 views.

One 30 Second
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GSD&M
Agency

Taco Bell

Taco Bell returned to the big game with one 30-second ad in the first quarter of Super Bowl 50. The ad came from agency Deutsch L.A. and promoted its new mystery product: the Quesalupa.

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Deutsch LA
Agency

Shock Top

Shock Top made its Super Bowl debut this year with one 30-second ad from Anomaly Toronto. The ad, "Unfiltered Talk," starred comedian T.J. Miller as the brand's new spokesman.

One 30 Second
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Anomaly Toronto
Agency

AstraZeneca

In an unexpected turn for Super Bowl advertising, AstraZeneca aired one 60-second spot titled "Envy" about the difficulties of opioid induced constipated. The spot landed 33rd place for digital performance on game day.

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PayPal

PayPal made its first Super Bowl appearance with one 45-second spot by Crispin Porter & Bogusky L.A. The ad, "There's a New Money in Town," aired during the first quarter of Super Bowl 50.

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Crispin Porter & Bogusky L.A.
Agency

Colgate

Colgate made its Super Bowl debut with one 30-second spot set to air during the second half of the game. Titled, "Save Water," the ad's message is about the importance of turning off the water when brushing your teeth.

One 30 Second
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Y&R Peru
Agency

LG Televisions

LG made its Super Bowl debut with one 60-second spot in Super Bowl 50. Produced by Ridley Scott's RSA Films, "The Man of the Future," is centered around LG's OLED (Organic Light-Emitting Diode) TVs and stars actor Liam Neeson.

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Squarespace

Squarespace aired one 30-second ad from Anomoly in Super Bowl 50. The ad starred "Key and Peele" comedians, Keegan Michael Key and Jordan Peele and marked the brand's third time as a Super Bowl advertiser. Last year, the content management service took a novel approach by launching a website called DreamingWithJeff.com. The website, created with Squarespace, sold sleeping tapes created by actor Jeff Bridges. The ad took 52nd place on game day with 0.26% digital share of voice.

One 30 Second
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Anomaly
Agency

TurboTax

TurboTax came to the Super Bowl for the third year in a row with one 30-second spot from Wieden+Kennedy. The ad, "Never a Sellout," is a part of a new campaign aimed at showing people that it doesn't take a genius to do your taxes. Other ads in the campaign featured notable intellectuals such as Michio Kaku, Dr. George Smoot and Dr. Sylvester James Gates, Jr. Last year, TurboTax's "Boston Tea Party" Super Bowl spot took 57th place on game day with 0.15% digital share of voice.

One 30 Second
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Wieden+Kennedy
Agency

Michelob

Michelob Ultra aired one 30-second spot during Super Bowl 50, marking the fourth brand from Anheuser-Busch InBev that advertised during the big game. The ad, "Breathe," showed people going the extra mile with their workouts then rewarding themselves with a Michelob ULTRA.

One 30 Second
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Euro RSCG
Agency

Quicken Loans

Quicken Loans aired one 60-second ad in Super Bowl 50 promoting its Rocket Mortgage service. The ad, "What We Were Thinking" came from Fallon, Minneapolis and focused on how Rocket Mortgage's ease of use is good for America as a country.

One 60 Second
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Fallon, Minneapolis
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The NO MORE Project

The NO MORE Project aired one 30-second PSA during the game thanks to donated air time from the NFL. The ad, "Text Talk" shows a conversation between two friends that reveals one may be dealing with issues of domestic violence or sexual assault.

One 30 Second
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Grey, New York
Agency

Buick

Buick came to the Super Bowl for the first time with one 30-second ad from Leo Burnett, Detroit. The ad, promoting its Cascada convertible, starred actress Emily Ratajkowski and New York Giant's player Odell Beckham Jr.

One 30 Second
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Leo Burnett Detroit
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Marmot

Marmot, a California based outdoor brand, made its first appearance in the Super Bowl with one 30-second ad. The ad, "Fall in Love," featured the brand's signature marmot mascot and came from Goodby Silverstein & Partners.

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Goodby Silverstein & Partners
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Xifaxan

Prescription IBS-D medication Xifaxan aired one 60-second spot during Super Bowl 50.

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SunTrust

SunTrust Banks made its Super Bowl debut this year with one 30-second spot. The commercial, "Hold Your Breath," came from advertising agency StrawberryFrog and dealt with the issue of financial stress.

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StrawberryFrog
Agency

Butterfinger

Butterfinger returned to the Super Bowl with its most daring commercial yet. Its "Bolder Than Bold Jump" ad earned 57th place in our game day rankings. Butterfinger's last Super Bowl ad was in 2014 and earned the number 34 spot on game day with 0.55% digital share of voice.

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WPP / Santo
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Dollar Shave Club

Dollar Shave Club continued with its talking razor campaign for its Super Bowl 50 commercial. The 30-second spot featuring a filthy razor earned 56th place in our game-day rankings.

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Fitbit

Fitbit made its debut appearance at the Super Bowl with one 30-second commercial. The ad, "Get Fit in Style," promoted the Fitbit Blaze.

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Argonaut
Agency

Persil ProClean

Laundry detergent brand Persil ProClean came to the Super Bowl for the first time with one 15-second ad starring the brand's spokesman, "The Professional," played by actor Peter Hermann.

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TBWA\Chiat\Day
Agency

Jack in the Box

Jack in the Box went all-American with its Super Bowl 50 spot. The 30-second commercial titled "Declaration of Delicious" earned 67th place for digital engagement on game-day.

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Schick

Schick aired one 30-second commercial in Super Bowl 50. The spot is titled "Robot Razors" and promotes the brand's new Hydro 5 razors.

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WeatherTech

Auto accessories maker WeatherTech aired one 30-second ad in Super Bowl 50 titled "Resources". This marked its third consecutive year as a Super Bowl advertiser. Last year's Super Bowl spot, "America at Work," was centered around its tagline, "Made in America," and showcased the American factories and workers who make its product. It took 61st place in iSpot.tv game day rankings, earning 0.11% digital share of voice.

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Pinnacle Advertising
Agency

Advil

Advil aired one 30-second spot in Super Bowl 50 highlighting the incredible things people can do with its help. The ad landed 68th place on game-day by earned digital engagement.

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Grey, New York
Agency

Jublia

Jublia returned to the Super Bowl with one 30-second spot featuring Deion Sanders, Howie Long and Phil Simms. The toenail fungus ad took 70th place on our game-day rankings by digital performance.

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Showtime

Showtime used its 20-second Super Bowl 50 spot to promote its family of original programming and streaming services. The ad, "Everything. Now Streaming." came in 73rd place for digital engagement on game-day.

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