Young network trends for Amazon’s Fire Phone

Amazon’s second national TV commercial for the Fire Phone aired July 23, 2014 on Nickelodeon. This spot focuses on Amazon’s Firefly technology, included with the phone, which is capable of recognizing music, TV shows and movies. The ad features two children using Firefly on Amazon’s new phone, who quickly demonstrate how easy it is to identify which Wolverine movie is showing in an airport.

This commercial follows the Amazon Fire Phone TV Spot, ‘Hipster Kids’ which debuted on July 16, 2014. reveals that both spots are targeting younger viewers, with ‘Hipster Kids’ airing heavily on PBS Kids Sprout and Cartoon Network, as well as MTV and VH1. In its first day of national airings, yesterday’s new spot aired exclusively on Nick, with most airings appearing on the show, “iCarly.”

Social activity around both spots has been mixed with just a 35 percent overall positive tweet sentiment for ‘Hipster Kids.’

The first Amazon Fire phone commercial is all about Prime” @Khaleel

I quite like the first Amazon fire ad highlighting free content. Why isn’t Sony doing this?” @ greengart

A commercial with a bunch of spoiled children on cellphones does not make me want anything to do with the Amazon Fire phone.” @_cristina_

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