Weiner Dog Stampede Gets Major Social Media Response for Heinz Ketchup

UPDATE [Friday, Feb. 5, 2016, 6:00 p.m. PT] — A cavalcade of costumed dachshunds has inspired consumers to share and re-post for Heinz Ketchup. Its “Wiener Stampede” commercial has racked up more than 440,000 social actions, the most of any pre-Super Bowl 50 ad or teaser, according to iSpot.tv data.

A bit behind Heinz is the hugely popular Pokémon 20th anniversary campaign, at over 346,000 social actions. Meanwhile, Hyundai has prompted more than 257,000 social actions, taking third place.

Heinz Ketchup

  • Sentiment: 98% positive
  • Gender: 25% Males | 75% Females
  • Primary Age: 45-54 (21%)
  • National Airings: 1
  • Est. TV Spend: $16,746

 

Pokemon

  • Sentiment: 97% positive
  • Gender: 73% Males | 27% Females
  • Primary Age: 18-24 (36%)
  • National Airings: Online Only
  • Est. TV Spend: $0

 

Hyundai

  • Sentiment: 89% positive
  • Gender: 49% Males | 51% Females
  • Primary Age: 25-34 (31%)
  • National Airings: Online Only
  • Est. TV Spend: $0
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