As everyone returns back to reality this week, we’re still reflecting on a week at Cannes Lions – where the conversations of innovation in creative and advertising flow as much as the rosé.
The Variety Studio (presented by iSpot.tv and Inscape) hosted a wealth of CMOs from brands we all know and love – Kellyn Smith Kenny (Hilton), Maria Thalberg (Taco Bell), Marcel Marcondes (Anheuser-Busch) and more. Major TV networks also arrived at Cannes ready to discuss how the TV advertising landscape is further evolving, and how brands continue to demand outcome-based guarantees.
Krishan Bhatia, EVP of Business Operations & Strategy at NBCUniversal and iSpot CEO Sean Muller sat down in the studio to discuss how their partnership is driving change in how advertisers buy on TV.
Radha Subramanyam, Chief Research & Analytics Officer of CBS stopped by the Variety studio to share how the network uses partners like iSpot to provide advertisers with not only unique reach and frequency, but cross-platform and time-shifted results as well.
All of these conversations around branding, creative, and content weren’t only limited to the CMOs– a few celebrities graced the Variety studio as well.
Another Cannes Lions festival is in the books—see you all next year!