Category: Technology

iSpot.tv & Inscape (VIZIO) Sign New 7.5-Year TV Data Deal for TV Ad Measurement, Closed-Loop Attribution

Following Three Years of Product Development of Ad Measurement Products that leverage Smart TV Technology from Inscape, iSpot.tv Makes Major Bet on TV Attribution and Attention Currencies Seattle/San Francisco/New York — December 13, 2017 — iSpot.tv the leader in attention and conversion analytics for TV advertising, today announced it has deepened its partnership with VIZIO’s… Read More

How TV Advertising Actually Moves the Needle: An Analysis of Marketers’ Explicit Calls to Action on TV Over Time

The Evolution of Actionable TV While the traditional notion of TV advertising is about rapid reach and top-of-funnel awareness, brands are also thirsty for measurable results — specifically which TV ads, programs, messages, and ideas drive the most business outcomes, such as sales. While iSpot can now match ads that appear on the TV screen… Read More

CMOs Head to Upfronts with iSpot.tv, TV Advertising Analytics

This week, iSpot.tv hosted a pre-fronts breakfast in New York City hosting the chief marketing officers and senior marketing executives of major advertising brands. After an insightful conversation with Karen Ebben of GM on the future of television, CEO, Sean Muller had a very entertaining conversation with another guest panelist, Amazon Echo’s Alexa. “Alexa, ask… Read More

iSpot.tv Launches Conversion Analytics for TV Ads

Real-Time TV Ad Measurement Company Introduces Multi-touch Attribution Platform Connecting Ad Exposures Directly from 10 Million Smart TVs to Sales Bellevue, Wash. and New York City — April 19, 2017 — iSpot.tv, the leading real-time TV ad data company, today announced the launch of real-time conversion analytics. The new attribution solution connects TV ad impressions… Read More

Free Webinar: Discover the Digital Impact of Your TV Ads

Register for the Webinar Bridging the Media Divide: Insights into TV’s Cross-channel Performance Date: Tuesday, October 11, 2016 Time: 2:00 PM Eastern Daylight Time Duration: 1 hour Summary In our ‘Discover Your TV Ad’s Digital Impact’ webinar, you’ll learn how our Digital product allows you to track search, online views, social shares, sentiment and the… Read More