Category: Technology

iSpot.tv & Inscape (VIZIO) Sign New 7.5-Year TV Data Deal for TV Ad Measurement, Closed-Loop Attribution

Following Three Years of Product Development of Ad Measurement Products that leverage Smart TV Technology from Inscape, iSpot.tv Makes Major Bet on TV Attribution and Attention Currencies Seattle/San Francisco/New York — December 13, 2017 — iSpot.tv the leader in attention and conversion analytics for TV advertising, today announced it has deepened its partnership with VIZIO’s… Read More

How TV Advertising Actually Moves the Needle: An Analysis of Marketers’ Explicit Calls to Action on TV Over Time

The Evolution of Actionable TV While the traditional notion of TV advertising is about rapid reach and top-of-funnel awareness, brands are also thirsty for measurable results — specifically which TV ads, programs, messages, and ideas drive the most business outcomes, such as sales. While iSpot can now match ads that appear on the TV screen… Read More

iSpot.tv Launches Conversion Analytics for TV Ads

Real-Time TV Ad Measurement Company Introduces Multi-touch Attribution Platform Connecting Ad Exposures Directly from 10 Million Smart TVs to Sales Bellevue, Wash. and New York City — April 19, 2017 — iSpot.tv, the leading real-time TV ad data company, today announced the launch of real-time conversion analytics. The new attribution solution connects TV ad impressions… Read More

Free Webinar: Discover the Digital Impact of Your TV Ads

Register for the Webinar Bridging the Media Divide: Insights into TV’s Cross-channel Performance Date: Tuesday, October 11, 2016 Time: 2:00 PM Eastern Daylight Time Duration: 1 hour Summary In our ‘Discover Your TV Ad’s Digital Impact’ webinar, you’ll learn how our Digital product allows you to track search, online views, social shares, sentiment and the… Read More

Free Webinar: Welcome to Modern Day TV Metrics

Register for the Webinar   Modern Day TV Measurement: Insights into Real-time Metrics Date: Tuesday, October 4, 2016 Time: 2:00 PM Eastern Daylight Time Duration: 1 hour Summary In this webinar, we’ll dive into real-time key performance TV metrics, such as first-time airings, estimated spend, and spend SOV. We’ll also share the methodology behind our… Read More

Brands, Want to Get More Bang For Your TV Buck? Say Hello to New Dayparts, Demographics, Impressions, and Spend Comparison Features

We’ve made it even easier to analyze and optimize your TV advertising efforts with three new features – Daypart reports, Audience demographics, and a Spend Comparison tool – plus newly enhanced impressions data. Daypart Reports Want to know if weekend afternoons are a good buy for your brand? Daypart reports help you understand how the… Read More

iSpot.tv Launches First Real-Time Analytics Dashboard for TV Advertising

Company Announces Series A funding of $5 Million led by Madrona Venture Group BELLEVUE,- Oct 8, 2013— iSpot.tv, the only real-time TV advertising intelligence platform that tracks more than 35,000 unique commercial spots, today announced it is bringing its data products to the open market.  The company, which utilizes proprietary fingerprinting and tagging technologies to… Read More