Category: Features

We’ve expanded our multi-touch attribution capabilities to include prescriptive insights, such as Media Recommendations. Media Recommendations Our Media Recommendations combine our proprietary systems for tracking TV ads at scale and our ability to match TV ad exposures to sales activity to offer insights brands can use to make better purchasing decisions. With our product, brands… Read More

The Evolution of Actionable TV While the traditional notion of TV advertising is about rapid reach and top-of-funnel awareness, brands are also thirsty for measurable results — specifically which TV ads, programs, messages, and ideas drive the most business outcomes, such as sales. While iSpot can now match ads that appear on the TV screen… Read More

Real-Time TV Ad Measurement Company Introduces Multi-touch Attribution Platform Connecting Ad Exposures Directly from 10 Million Smart TVs to Sales Bellevue, Wash. and New York City — April 19, 2017 — iSpot.tv, the leading real-time TV ad data company, today announced the launch of real-time conversion analytics. The new attribution solution connects TV ad impressions… Read More

  Say hello to more comprehensive performance reporting. iSpot.tv has integrated Facebook topic data and video views into its ad measurement platform. Facebook Topic data is the world’s largest social data source, integrating this into the iSpot.tv platform introduces the television advertising world to an immense amount of anonymous user-generated data, demographic insights, and ad… Read More

New Metrics Include View Rates, Impressions, and Unduplicated Reach for All Ads Across Live (National & Local), Time-Shifted, VOD, and OTT Bellevue and New York January 25, 2016– iSpot.tv, which tracks activity for TV ads in real-time, today announced it is now measuring TV ad performance across more than 10 million TV screens, representing all… Read More

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