We’ve expanded our multi-touch attribution capabilities to include prescriptive insights, such as Media Recommendations. Media Recommendations Our Media Recommendations combine our proprietary systems for tracking TV ads at scale and our ability to match TV ad exposures to sales activity to offer insights brands can use to make better purchasing decisions. With our product, brands… Read More
We’ve introduced a new Attention Analytics product module into our platform. This product makes it easy for TV advertisers to see when viewers are tuning out or growing tired of specific creatives, and is comprised of 3 critical metrics: Attention Score Attention Score measures viewer attention, based on a viewer’s tendency to interrupt an ad… Read More
The Evolution of Actionable TV While the traditional notion of TV advertising is about rapid reach and top-of-funnel awareness, brands are also thirsty for measurable results — specifically which TV ads, programs, messages, and ideas drive the most business outcomes, such as sales. While iSpot can now match ads that appear on the TV screen… Read More
Real-Time TV Ad Measurement Company Introduces Multi-touch Attribution Platform Connecting Ad Exposures Directly from 10 Million Smart TVs to Sales Bellevue, Wash. and New York City — April 19, 2017 — iSpot.tv, the leading real-time TV ad data company, today announced the launch of real-time conversion analytics. The new attribution solution connects TV ad impressions… Read More
Register for the Webinar Bridging the Media Divide: Insights into TV’s Cross-channel Performance Date: Tuesday, October 11, 2016 Time: 2:00 PM Eastern Daylight Time Duration: 1 hour Summary In our ‘Discover Your TV Ad’s Digital Impact’ webinar, you’ll learn how our Digital product allows you to track search, online views, social shares, sentiment and the… Read More
Register for the Webinar Modern Day TV Measurement: Insights into Real-time Metrics Date: Tuesday, October 4, 2016 Time: 2:00 PM Eastern Daylight Time Duration: 1 hour Summary In this webinar, we’ll dive into real-time key performance TV metrics, such as first-time airings, estimated spend, and spend SOV. We’ll also share the methodology behind our… Read More
Say hello to more comprehensive performance reporting. iSpot.tv has integrated Facebook topic data and video views into its ad measurement platform. Facebook Topic data is the world’s largest social data source, integrating this into the iSpot.tv platform introduces the television advertising world to an immense amount of anonymous user-generated data, demographic insights, and ad… Read More
New Metrics Include View Rates, Impressions, and Unduplicated Reach for All Ads Across Live (National & Local), Time-Shifted, VOD, and OTT Bellevue and New York January 25, 2016– iSpot.tv, which tracks activity for TV ads in real-time, today announced it is now measuring TV ad performance across more than 10 million TV screens, representing all… Read More
The iSpot.tv platform gives brands real-time TV metrics so they can analyze ad performance, optimize media efforts and keep an eye on competitors. Following our summer roll-out of enhancements at the spot and brand-level and updates to our estimated spend algorithm, we’ve launching 28 new reports for networks and shows and powerful new filters to… Read More
We are continuing our big rollout of platform enhancements at the Spot Level. We’ve improved the experience to provide you with not just a cleaner look but quicker access to valuable data points!
We are continuing our big roll out of platform enhancements at the Brand Level.
In our ongoing quest to become the speediest and most accurate TV data company, we are happy to announce an update to our estimated spend algorithm.