Category: Features

Expanded Conversion Analytics: Media Recommedations

We’ve expanded our multi-touch attribution capabilities to include prescriptive insights, such as Media Recommendations. Media Recommendations Our Media Recommendations combine our proprietary systems for tracking TV ads at scale and our ability to match TV ad exposures to sales activity to offer insights brands can use to make better purchasing decisions. With our product, brands… Read More

How TV Advertising Actually Moves the Needle: An Analysis of Marketers’ Explicit Calls to Action on TV Over Time

The Evolution of Actionable TV While the traditional notion of TV advertising is about rapid reach and top-of-funnel awareness, brands are also thirsty for measurable results — specifically which TV ads, programs, messages, and ideas drive the most business outcomes, such as sales. While iSpot can now match ads that appear on the TV screen… Read More

iSpot.tv Launches Conversion Analytics for TV Ads

Real-Time TV Ad Measurement Company Introduces Multi-touch Attribution Platform Connecting Ad Exposures Directly from 10 Million Smart TVs to Sales Bellevue, Wash. and New York City — April 19, 2017 — iSpot.tv, the leading real-time TV ad data company, today announced the launch of real-time conversion analytics. The new attribution solution connects TV ad impressions… Read More

Free Webinar: Discover the Digital Impact of Your TV Ads

Register for the Webinar Bridging the Media Divide: Insights into TV’s Cross-channel Performance Date: Tuesday, October 11, 2016 Time: 2:00 PM Eastern Daylight Time Duration: 1 hour Summary In our ‘Discover Your TV Ad’s Digital Impact’ webinar, you’ll learn how our Digital product allows you to track search, online views, social shares, sentiment and the… Read More

Free Webinar: Welcome to Modern Day TV Metrics

Register for the Webinar   Modern Day TV Measurement: Insights into Real-time Metrics Date: Tuesday, October 4, 2016 Time: 2:00 PM Eastern Daylight Time Duration: 1 hour Summary In this webinar, we’ll dive into real-time key performance TV metrics, such as first-time airings, estimated spend, and spend SOV. We’ll also share the methodology behind our… Read More

iSpot Integrates Facebook Topic. TV’s Most Comprehensive Ad Performance Reporting

  Say hello to more comprehensive performance reporting. iSpot.tv has integrated Facebook topic data and video views into its ad measurement platform. Facebook Topic data is the world’s largest social data source, integrating this into the iSpot.tv platform introduces the television advertising world to an immense amount of anonymous user-generated data, demographic insights, and ad… Read More

Product Update! Network & Show Reports and New Filters

The iSpot.tv platform gives brands real-time TV metrics so they can analyze ad performance, optimize media efforts and keep an eye on competitors. Following our summer roll-out of enhancements at the spot and brand-level and updates to our estimated spend algorithm, we’ve launching 28 new reports for networks and shows and powerful new filters to… Read More

Building an Agnostic Cloud Infrastructure

Over the last two years I have often been asked: What is the best way to move out of Amazon Web Services (AWS) or other public cloud services? There are many reasons for making such a move, but cost, stability, and planned growth are the primary factors.

iSpot.tv Launches First Real-Time Analytics Dashboard for TV Advertising

Company Announces Series A funding of $5 Million led by Madrona Venture Group BELLEVUE,- Oct 8, 2013— iSpot.tv, the only real-time TV advertising intelligence platform that tracks more than 35,000 unique commercial spots, today announced it is bringing its data products to the open market.  The company, which utilizes proprietary fingerprinting and tagging technologies to… Read More