During the 2017-2018 regular NFL season, brands spent an estimated $3.7 Billion on TV advertising, with 2,500 ads airing over 41,000 times! Watch this video to find out which ads held viewers’ attention the most during the 2017 NFL season. The Stickiest Ads on NFL Broadcast – Ranked by Attention 1) Duracell, ‘Santa’s Most Trusted… Read More
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During the 2017-2018 regular NFL season, brands spent an estimated $3.7 Billion on TV advertising, with 2,500 ads airing over 41,000 times! Watch this video to find out which brands were the top spenders of the 2017 NFL season. Top Brands Advertising On NFL Broadcasts – Ranked by Spend 1) Verizon Est. Spend: $144.5 Million… Read More
From Aug. 24 to Nov. 23, Samsung Mobile generated 2.5 billion TV ad impressions and spent an estimated $86 million while taking almost a month off from TV advertising in between. Strong creative held viewers’ attention with an average view rate of 88.5%. In spite of an initial Samsung Note 7 recall on Sept. 2,… Read More
Sixty-three brands turned out to advertise during Sunday night’s Primetime Emmy Awards, but Samsung came out as the big winner of the night earning 33.85 percent iSpot.tv Digital Share of Voice* and over 8,000 online searches. Airing four spots for its Note5 and Galaxy S6 Edge phones, Samsung overshadowed the night’s other major advertisers, including… Read More
TV marketing mania among mobile phone makers reached new heights over the past month. Buoyed by Amazon’s entry into the category (via the Fire Phone), Cortana’s integration into Windows Phone and Samsung’s competitive response to Friday’s launch of the iPhone 6; TV spend over the last month within the mobile devices category increased more than… Read More
Samsung’s first national TV commercial for their music service Milk Music, aired on Monday, July 21. Since its primetime debut, the spot has aired 11 times across eight networks. But it is online where the numbers really impress, with close to 23 million views, and over 16,000 social interactions since July 2, 2014. Milk Music is… Read More
The iSpot team has been busy tracking all the commercials that ran during the 2014 NCAA March Madness tournament. Here’s a closer look at the numbers. NCAA advertisers generated 6M online video views for ads, 735k+ explicit searches during broadcast, and 73K explicit social actions related to the ads during broadcast. 16k of the social… Read More
The iSpot.tv team has been busy tracking social-media buzz around every TV spot that aired during the Oscars and the Oscars red-carpet pre-show. So which brands won? “Pepsi and Samsung were the clear winners for Oscar buzz around advertising,” says iSpot.tv founder and CEO Sean Muller. “Pepsi employed a Super Bowl-like strategy leading up to… Read More
Now that the 2014 Winter Olympics in Sochi—aka the XXII Olympic Winter Games—have wrapped up, the iSpot team decided to take a deep dive into the data surrounding TV advertising during the event. First, some big-picture stats: • More than 250 brands ran nearly 500 unique ads during the Olympic broadcasts in the United States. • iSpot… Read More