Each week, iSpot.tv’s Editorial team picks its favorite new ads. Here are the Editors’ picks between July 11 to July 24, 2015. Among editorial’s choices, Nike’s “Short a Guy” ad is a multi-sport masterpiece; featuring big names like Mia Hamm, Anthony Davis, Misty May-Treanor and Garrett Richards, it follows a young boy as he throws… Read More
The 2015 FIFA Women’s World Cup came to a spectacular end last Sunday with the U.S. Women’s team triumphantly winning over Japan and the Fox Network winning with ratings. A record breaking 25.4 million viewers tuned in to the final match making it the most watched U.S. soccer game of all time. This, combined with… Read More
With a noticeable increase in ads aimed toward empowering females and challenging gender stereotypes, this could very well be the year of the woman in the eyes of advertisers. So far in 2015, we’ve seen several companies take part in the femvertising marketing approach, connecting with TV audiences while earning brands recognition and massive online… Read More
At the mid-way point of the 2015 FIFA Women’s World Cup, FOX, its advertisers, and competing national soccer teams, are all scoring and seeing results. FOX, who is covering the first of its four contracted Men and Women’s World Cups, is already seeing gains despite initial doubts. Advertising Age reports that inventory for the games… Read More
Each week, iSpot.tv’s Editorial team picks their favorite new ads. Here are the Editors’ picks for the week of April 11 through April 17, 2015.
Adidas kicked off the year with a fresh new approach, expanding outside of its soccer comfort zone with a spot that focused around golf. The commercial featured golf shoes fitted with Adidas’ Boost technology that is already featured in other Adidas footwear. Precisely two weeks later, Nike released its first commercial of 2015, also golf-related,… Read More