During the 2017-2018 regular NFL season, brands spent an estimated $3.7 Billion on TV advertising, with 2,500 ads airing over 41,000 times! Watch this video to find out which ads held viewers’ attention the most during the 2017 NFL season. The Stickiest Ads on NFL Broadcast – Ranked by Attention 1) Duracell, ‘Santa’s Most Trusted… Read More
Archive
Tag: Attention Analytics
We’ve introduced a new Attention Analytics product module into our platform. This product makes it easy for TV advertisers to see when viewers are tuning out or growing tired of specific creatives, and is comprised of 3 critical metrics: Attention Score Attention Score measures viewer attention, based on a viewer’s tendency to interrupt an ad… Read More