Without live sports on television, all advertisers have been forced to make major adjustments. Among those experiencing some of the biggest shifts is the auto industry, where April estimated TV ad spend was down over 70% year-over-year, and impressions dropped by more than 48% compared to April 2019. Nearly 30% of automaker brand impressions in… Read More
Tax Day arrives on Monday — which is obvious if you’ve watched any TV lately. If you’re thinking, “it feels like there are more tax-related ads this year,” you would be correct.
It’s Game Day, which means the battle for brand attention is reaching a fever pitch. No sense in holding back now. What clever surprises are in store? Who knows but what’s certain is at iSpot, we’ll be measuring how all of the Super Bowl 52 ads play across Facebook, Twitter, YouTube and in search engines,… Read More
We measure activity from the 7.3 million connected TVs, allowing us to provide advertisers with information like how many TV impressions (how many times ads appeared on TV screens) and how likely viewers are to interrupt the advertiser’s commercials as they air on TV. Below, we rank the most seen industries in TV advertising throughout… Read More