At the beginning of this week, we gave you a look at the brands and ads with the most digital buzz during Olympics programming; today we’re updating that ranking. Among brands, Nike is still winning gold, but Samsung Mobile has surpassed UnitedHealthcare, while McDonald’s has risen above GEICO. Looking at the most popular individual commercials,… Read More

Last week we showed you the brands that are spending big on Olympics programming, plus the ads with the most spend; today we’re updating that list as the games near the finish line. Automakers still top the chart, but Chevrolet (3.6%) has surpassed BMW (3.3%) for the brand with the highest estimated spend. GEICO comes… Read More

Last week we showed you the most-seen ads during the first six days of the Olympics; today we’re updating that list. From August 5-16, 393 brands have run 776 spots a total of 14,089 times, generating a whopping 14 million TV ad impressions, 12.7 billion of which were live. The industry ranking from last week… Read More

With the first week of the Olympics down, we took an updated look at the most engaging brands and ads to see what viewers are engaging with. Among brands, Nike leads the charge, followed by UnitedHealthcare and Samsung Mobile. When it comes to the most popular individual commercials, UnitedHealthcare takes the gold, thanks to its… Read More

With the Olympics in full swing, we took a look at the brands spending the most across NBCUniversal’s Rio broadcasts. Auto makers lead the way — specifically BMW (4% of the estimated total spend) and Chevrolet (3.6%). GEICO (3.1%), Samsung Mobile (3%) and VISA (2.7%) round out the top 5. But when it comes to… Read More

With the kind of ad volume we’re seeing during the Olympics telecasts across NBC and its sister networks (NBC Sports, USA Network, BRAVO, MSNBC and CNBC), just about every conceivable type of industry is represented — but some categories and brands are standing out as the biggest, most enthusiastic backers of Rio 2016 programming. Across… Read More