Are Super Bowl Ads Worth the Sticker Price?

Every year when the pricing comes out for the Super Bowl everyone asks the same question “Is it worth it?”

When the ratings come in and the social media channels are all filled with Super Bowl chatter, people will at least agree that Super Bowl ad was good for driving awareness. Now, we can tell something the brands really care about, did it drive sales activity?

During the 2017 Super Bowl, we used our conversion analytics platform to answer a key sales question – do Super Bowl ad placements drive leads to advertiser’s websites or apps? This case study investigates 3 Super Bowl LI advertisers, from the communications, web services and business services industries, and if the sales performance connected to their Super Bowl LI commercials was worth the pricey spend needed to advertise during the Big Game.

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Stay Connected

Get up-to-date on all the Super Bowl LII ads, before, during, and after, the Big Game with our 2018 Super Bowl Ad Center. Our Ad Center is the go-to place for all things Super Bowl LII ads. Here, you’ll find every trailer and pre-released ad for this year’s Big Game as well as every commercial from past Super Bowls. Request access to our 2018 Super Bowl Ad Center ad center and drill further into which ads are winning viewer Attention and which media strategies landed advertisers a Super Bowl victory.